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A Look Inside Consumer Perceptions of Oculus Go

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More than just the latest in a long line of niche gadgets, Oculus Go represents the linchpin of Facebook’s lofty goal of putting one billion people into virtual reality. Built with the new or casual user in mind, the device’s non-intimidating tether-free design and Snapdragon 821 mobile processor (which will be two years old in August) manage to keep costs low and user-friendliness high.

Guest Article by J.C. Kuang

J.C. serves as an Analyst at Greenlight Insights in the Devices Group. He has more than three years of experience in market research and analysis and has delivered custom consultancy and presentations for global companies covering ideation, roadmap validation, market sizing, disruptive strategy, and competitor analysis, among other areas. He is based in Boston, Massachusetts.

An improved fresnel lens design addresses a major complaint of Rift owners regarding negative experiences with lens flare, while built-in stereo speakers eliminate the need to fiddle with headphones after fitting the headset—an inconvenience of the Go’s precursor, Gear VR. The headset is also offered with two tiers of non-expandable flash storage (at 32 and 64 GB).

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Oculus Go Review: Standalone VR Priced for the Masses

The Go is being lauded by journalists and hardware critics as a major milestone in VR hardware, set to drive adoption to new highs. In contrast to higher-end standalone VR headsets, such as HTC’s Vive Focus and Lenovo’s Mirage Solo, the Go is largely unopposed at its low price point of $200, and has drawn interest from mainstream media outlets as a result. While it lacks an important feature offered by its competitors, 6DoF tracking, the Go represents an otherwise tempting alternative to its pricier competitors, which have not been received as favorably.

Consumer Perceptions

Initial consumer impressions of Oculus’ overall user experience are positive, according to consumer reviews at online retailers and first impressions from early adopter forums.

A lack of native media apps (such as YouTube) remains a going concern for owners of multiple headsets, who are most aware of the fragmentation currently plaguing VR content pipelines. Meanwhile, high build quality, an intuitive and hassle-free interface, and support for multimedia apps (from major players such as Netflix and Hulu, to more focused platforms such as Plex and Bigscreen), have been consistently popular among buyers. In fact, usage as a portable multimedia device was the most cited use case amongst online user reviews.

Criticisms have been levelled against the headset’s short battery life and a lack of expandable storage. These are noticeable areas where traditional tethered VR excels over the Go (having access to virtually limitless power and storage via a connected gaming PC). Oculus’s own offering, the Rift, has played a major role in setting these expectations for VR usage patterns in the first place. Presumably, these criticisms are of least concern to the company since their other hardware addresses these issues.

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The Go relies on a wireless connection to a smartphone for high-level content management, as well as privacy and login functions to ensure fast and functional connection to the Oculus platform. This connection naturally has deep integration with Facebook, which has sparked some infrequent criticisms regarding privacy. While these criticisms are less common among consumers, the persistent uneasiness surrounding privacy at Oculus’ parent company does little to help assuage them.

Greenlight Insights’ annual VR/AR consumer survey revealed some insights surrounding the release of the Go.

  • Approximately 1 month before release, Oculus’ new headset had low aided brand awareness* among all respondents (36%) when compared to the Rift headset during a similar period (42%).
  • Non-owners of VR headsets reached a low of 28% aided brand awareness*. This data point presents a particularly glaring weakness in the company’s marketing for the Go, which is aimed squarely at onboarding new users to VR.

* “Aided brand awareness” refers to consumer knowledge of a specific brand or product, after being prompted. Might be measured with a question such as “How familiar are you with Oculus?” as opposed to “Can you list three VR headset brands?”

Now that the Go has been available for two and a half months, Greenlight Insights has gathered data from major US electronics retailers showing how customers have received the Go and other standalone headsets, algonside high-end tethered headsets for comparison.

The Future of Go & Standalones

Up until Oculus’ 2017 developer conference, hardware initiatives from HTC, Oculus, and other leading headset makers prioritized highly detailed and demanding AAA experiences which capitalized on the novelty of VR. The Go meanwhile represents an intelligent pivot from traditional VR design philosophy, which often sacrifices accessibility for immersion. Oculus has set a new goal that focuses on adoption and onboarding as opposed to hardware brinkmanship. This trend is poised to continue as HTC and Lenovo’s standalone offerings populate higher price points on the market.

Sales of all three new standalone headsets through Q3-Q4 ‘18 will be crucial in gauging adoption rates over the next 5 years. We expect that global standalone revenues will grow from over $350 million in 2018 to $3.2 billion in 2022. This growth will be due in part to a previously untapped market that neither smartphone-based nor tethered headsets can serve: new users with no additional computing hardware. This factor will only become more compelling as content, hardware, and usability improve over time. The overall global VR industry will benefit from this growth as well; we anticipate it will grow from just under $9 billion in 2018 to $48 billion in 2022.

The impact of standalone headsets on the global VR market is becoming more and more apparent with the release of competing hardware from formidable foreign OEMs, such as the Lenovo Mirage Solo and HTC Vive Focus, each bringing with it it’s own development and distribution platforms. As new displays, sensors, and processors (such as the upcoming Snapdragon XR1 which is specially designed for low cost standalone headsets) begin to show up in subsequent iterations of standalone headsets, hardware markets will begin to expand to accomodate a much larger sector of this new, accessible form of virtual reality. Further insights into current and future VR markets can be found in the the semi-annual Virtual Reality Industry Report, published by Greenlight Insights in collaboration with Road to VR. The report contains forecasts and in-depth analysis on VR hardware and solutions, including standalone headsets such as Oculus Go.

The post A Look Inside Consumer Perceptions of Oculus Go appeared first on Road to VR.

Source: https://www.roadtovr.com/look-inside-consumers-saying-oculus-go/

Blockchain

Chainlink Price Prediction: LINK Soars 30%, Bulls Aim Higher Towards $14

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  • Chainlink decouples from Bitcoin and other major currencies, rallying to highs above $10.
  • LINK/USD has the potential to keep the uptrend going, a descending wedge pattern breakout is in the offing.

Chainlink rallied massively in the last 24 hours, reminding investors in the cryptocurrency market that we are still in a bullish market. The last three weeks have not been particularly rewarding for not only LINK but also other digital assets. For instance, Chainlink continued with the downtrend started in August after trading all-time highs of $20.

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Initially, support was established at $14, and for some time, it kept bears in check while allowing buyers to focus on higher levels. A minor recovery just before September revisited the resistance at $18. However, declines ushered in the new month, leading to losses under $10. Chainlink explored the rabbit hole towards $7.

Over the last 24 hours, the smart decentralized oracle live price feed token resumed the uptrend. LINK climbed above key levels including $10. Unfortunately, it has been an uphill task breaking the resistance at the 100 Exponential Moving Average (EMA) in the daily range. LINK/USD has retreated to $9.8 amid attempts from the bullish camp to pull above the $10 key level.

Read also: Bitcoin Technical Analysis: BTC Retreat Imminent After Hitting Barrier At $10,800

LINK/USD daily chart

LINK/USD price chart
LINK/USD price chart by Tradingview

Intriguingly, Chainlink still has the potential to continue with the uptrend. The losses incurred in the past few weeks have narrowed into a descending wedge. LINK/USD is very close to breaking the upper trendline resistance. The much-anticipated move depends on the ability of the bulls to disperse the seller congestion at the 100-day EMA. Following the breakout, more resistance should be expected at the 50-day EMA ($11.45) as well as $14.

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LINK Intraday Levels

Spot rate: $9.80

Relative change: -0.07

Percentage change: -0.53

Trend: Short term bearish bias

Volatility: Low


To get the daily price analysis, Follow us on TradingView

Author: John Isige




John is a talented writer with over two years of experience actively contributing to the cryptocurrency industry by providing credible, interesting and easy to read the content. His main focus is on cryptocurrency price analysis and industry news coverage. Lets follow him on Twitter at @jjisige

Source: https://coingape.com/chainlink-price-prediction-link-soars-30-bulls-aim-higher-towards-14/

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Blockchain

Bitcoin Technical Analysis: BTC Retreat Imminent After Hitting Barrier At $10,800

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  • Bitcoins bullish momentum loses steam on encountering the 50-day EMA resistance.
  • Declines linger as long as BTC cannot climb above the 50% Fibonacci level.

Bitcoin explored levels in the key support range between $10,000 and $10,200 earlier this week. The last few days have been used by the bulls to correct the retracement from the resistance at $11,200. Initially a hurdle at $10,600 sent buyers back to the drawing board. However, Bitcoin sprung upwards once again on Thursday. This time the hurdle at $10,600 was easily pushed into the rearview. Unfortunately, bulls seem to be struggling with the resistance at the 50% Fibonacci taken between the last swing high of $12,484 and a swing low of $9,050.

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The Relative Strength Index (RSI) has recovered from levels closer to the oversold but is holding ground at the midline. A sideways movement suggests that bulls are getting exhausted. It is essential that the resistance at $10,788, a confluence formed by the 50-day Exponential Moving Average (EMA) and the 50% Fibonacci level is overcome.

Read also: Bitcoin Price Prediction: BTC Upward Momentum Stalls Under $10,600 But Bulls Eye $11,000

BTC/USD daily chart

BTC/USD price chart
BTC/USD price chart by Tradingview

The movement to the north will give the flagship cryptocurrency energy to bring down the resistance at $10,800. Buyers will also get an opportunity to shift their focus to $11,000 and $11,200, respectively.

It is worth mentioning that the failure to rise above the immediate resistance at the confluence could culminate in Bitcoin settling for a retreat in order to create demand at lower levels. On the downside, support is envisaged at the 100-day EMA. If declines overshoot this zone, the support range at the beginning of the week will come in handy. Note that, September’s primary support at $9,800 remains intact and the last resort that could be used to halt declines eyeing $9,500 and $9,000.

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Bitcoin Intraday Levels

Spot rate: $10,706

Percentage change: -0.32%

Relative change: -0.34

Trend: Short term bearish bias

Volatility: Low

Read more: Four Things to Know About Purchasing Bitcoin Safely


To get the daily price analysis, Follow us on TradingView

Author: John Isige




John is a talented writer with over two years of experience actively contributing to the cryptocurrency industry by providing credible, interesting and easy to read the content. His main focus is on cryptocurrency price analysis and industry news coverage. Lets follow him on Twitter at @jjisige

Source: https://coingape.com/bitcoin-technical-analysis-btc-retreat-imminent-after-hitting-barrier-at-10800/

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Blockchain

Coronavirus vaccination in Brazil to be monitored using blockchain

Brazil planning to issue coronavirus vaccines starting January 2021 Blockchain technology will be used to trace the vaccination Brazil eyeing China’s CoronaVac Brazil is dispensing coronavirus vaccination nationwide, and the plan is to leverage blockchain to monitor the progress. A new YouTube webinar shared by Brazil’s Ministry of Justice and Public Security engaged in talks […]

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  • Brazil planning to issue coronavirus vaccines starting January 2021
  • Blockchain technology will be used to trace the vaccination
  • Brazil eyeing China’s CoronaVac

Brazil is dispensing coronavirus vaccination nationwide, and the plan is to leverage blockchain to monitor the progress. A new YouTube webinar shared by Brazil’s Ministry of Justice and Public Security engaged in talks regarding the value of blockchain technology in various areas.

During the discussions, talks on the influence blockchain technology have had in tracking the novel coronavirus pandemic emerged. On September 9, Brazil’s health minister reportedly announced that COVID-19 vaccinations would commence January next year. The South American country is now planning to utilize the National Health Data Network (RNDS), which is based on the blockchain during the exercise. 

Coronavirus vaccination to start in January

The blockchain system, created using Hyperledger’s Fabric blockchain structure, will keep an eye on anybody who has been vaccinated. According to Raposo Oliveira, the coordinator of system developments in Brazil’s Ministry of Health, the coronavirus vaccine is within the blockchain system. It will assist in tracking whoever takes a vaccine.

After each coronavirus vaccination, the blockchain system will get information regarding who got the vaccine. Afterward, the system will record the data on the blockchain. According to Oliviera, the blockchain system’s goal is to boost information exchange within the Health Care Network, enabling progressive care in both the public and private health sectors.

Furthermore, the RNDS system allegedly enables more significant cases and vaccination tracing, efficient data management, and clarity. Moreover, apart from monitoring coronavirus vaccinations, the system also contains other patients’medical history patients, including the diagnosis and medications.

The fight against coronavirus

Brazil is adapting to a coronavirus vaccine created as a partnership between the British Pharmaceutical firm, AstraZeneca, and Oxford University. The vaccine is called the Oxford Vaccine. Furthermore, Brazil is watching a vaccine from China dubbed CoronaVac. Notably, the vaccination was developed as a vaccination partnership between two nations. 

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