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AugRay and Healthcare



AugRay’s XR enables strategic advancements in Healthcare industry


The umbrella of Augmented Reality (AR), Virtual Reality (VR) and some elements of Mixed Reality (MR) has so much to offer to healthcare benefits in today’s world. 

eXtended Reality (XR) – A combination of AR, MR and VR, is transforming the healthcare strategies – In delivery methods and modes to enable a better lifestyle and enhance life expectancy for populations all over the world.  

The significance of the technology across this sector is well defined. A report has highlighted that the global healthcare AR & VR markets are valued at approx. US$ 850 million in 2018 and over US$5 billion by 2025

This signifies a CAGR of 29.2 % between 2019 and 2025.

Despite healthcare being a vast field, XR innovations has played a pivotal role in improving the benefits for the patients.

The Pharma industry has also benefited from the immersive and disruptive technologies brought to the fore by XR solutions.

XR has disrupted the research, development, implementation and marketing touch points across the healthcare sector. 

Applications of XR across Healthcare and Pharma industry

The demand to reduce various healthcare complexities and enhancing the technological advancements are accelerating the growth of the Healthcare and Pharma XR implementations.

The increased workload of healthcare professionals and inflexible regulatory compliance across the Pharma sector is boosting the demand for well-equipped innovative infrastructure.

AR provides real-time, life-saving patient information to surgeons which they can utilize during simple or complex procedures. VR can help visualize complex procedures while creating a virtual image of human anatomy when performing crucial surgeries. 

The solutions, not only helps perform accurate and low-risk surgeries but also enables surgeons to save time in the case of emergency surgery.

They no more need to look at electronic medical records or paper-information rather they can access it on their AR screen within seconds.

For example, at hospitals like Imperial College and St. Mary’s Hospital in London, surgeons, and doctors are already using Microsoft’s HoloLens AR glasses during reconstructive surgery on patients. 

Accurate Diagnosis

XR makes it possible for doctors to determine the symptoms of their patients and accurately diagnose them, faster and better. While administering basic shots to patients, nurses can use AR to find the veins, easier. 

Today such products exist that uses a handheld scanner that projects over the skin and helps nurses locate the position of veins. 

The innovative directions of XR and VR can virtually transport doctors and surgeons to organs or body parts to create powerful simulations in case of mental and psychological therapies.

VR is also being used for dealing with memory loss, help autistic children in classrooms and collect data for research, regarding dementia.

Certain researches have also indicated that full VR immersion can help reduce pain for patients who are undergoing physical therapy. This has also proved beneficial in reducing recovery time. 

In addition to XR’s intervention across healthcare, it is being used extensively in Pharma training as well. This technology serves innovation through training, marketing and drug discovery across this platform.

XR for Pharma Training

VR based hands-free apps are the ideal training tools for new trainees or personnel in the Pharma sector. These are wearable devices to provide rapid visual presentations, for adding digital demos

Conventional learning and training are burdensome. Hence XR based solutions that make the learning more interactive, is always better. It aids in knowing human anatomy and all medical knowledge, better and faster

To hone their skills, surgeons can use VR for their practice. The technology has transformed the scenario for educators as well as for medical education.

For example, through VR enabled simulation, students can get a better understanding of the relationship between muscles, nerves, organs and blood vessels of a human body. 

XR for Pharma Marketing

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Healthcare – Remedies

One of the important aspects of Pharma marketing is to understand the vast choices that patients have before choosing the right medication in a pharmacy or supermarket.

In some cases, incorrect selection can lead to more medical damages.

Here AR is able to aid the patients to interact with products while in the store, in order to explore more about them and their suitability for their medical issue.

This can be done using AR-enabled apps in their smartphones or by wearing a pair of smart glasses. 

Pharma companies, by adopting this technology can make it their USP and differentiate itself in the market. This will also help these companies create a stronger bond with their customers and enhance brand loyalty.

Sales reps, who are working in these firms, can also use XR-enabled product demos or visualization techniques to quickly and effectively demonstrate the benefits of a new product and grab more deals.  

For example, Pharma sales reps nowadays use AR to help a doctor visualize a 3D organ and through interactive AR and they can demonstrate how their product will create an effect. Recent implementations include a VR application to showcase a 360-degree 3D animation to demonstrate how the molecules interact with specific body tissues. 

Apart from increasing sales and store efficiencies, XR helps in increasing the engagement with doctors as well. Due to the increased source of information, the attention span has reduced which has made doctors more alert, as they want to have a deeper understanding of the patient’s problems. 

In this area, one Pharma giant has recently developed an AR-based migraine experience tool in an effort to help the doctors understand how exactly it feels and what effects medicines could have while comforting the patient.

Moreover, Pharma companies can use VR and other XR features to showcase their range of upcoming products to doctors. 

XR of Drug Research and Discovery

Augmented Reality Campaign, Augmented Reality Solutions, Augray, Extended Reality, Healthcare, Immersive Technology, Pharma, Pharma Industry, Pharmaceutical, Virtual Reality, XR, XR CampaignMost of the Pharma companies are heavily dependent on tech giants like Google and Microsoft for their research purposes.

With the rise in data generation and the need for its successful processing, VR is a tool that can analyze massive databases in a better manner through data visualization. 

Additionally, such companies also rely on VR-applications for drug research. They deploy VR in target interaction and prediction studies.

Also, experts and scientists leverage VR to get a better understanding of which molecule will correctly affect the disease target. 

Using this technology, enables them to improve the efficiency of pre-developed phases of a particular drug and visualize the interaction between molecules better. 

Chemists are making use of VR tools, called 4Sight to analyze the structure of complex molecules. They have already used it to create a drug that is now in development to treat addiction.

Also, biochemists are employing XR to develop drugs in order to deal with other diseases like cancer and Parkinson’s. 

AugRay’s Innovation can benefit healthcare advancements

In the space of realism-modification, AugRay has always been an active contributor and stayed at the forefront of innovation while developing immersive XR tools and solutions. 

The company’s innovation is disrupting various industries and with bonafide implementation of its technologies, it is bringing about transformation in the healthcare and pharma industry.

AugRay’s XR-enabled product visualization solution can innovate the sales and marketing aspect of medicinal products.

It can help sales representatives demonstrate their products to doctors and stakeholders in order to grab more sales. 

Through immersive product demos, chemists can explain actual usage and target ‘disease-cure’ to the patients. Product visualization will help patients as well as doctors to understand the drug composition/orientation that are brought to life through 3D view of products. 

In the same arena, the in-store navigation facility provided by its RetailXR can help patients locate their desired medical product in the stores.

Through AugRay’s AR-Aided Retail, customers/patients can get a better understanding of products’ specifications, nutritional information, ratings/ reviews and more.

Deploying its AR core capabilities and Interactive 3D Model technologies, the company can help transport doctors and surgeons to the inner layers of the human body to get a clear and 3D image of the specific organ while performing surgeries or providing treatments.

Moreover, we use the same to explain the medical issues to the patients to serve them with a better understanding of their own body and health issues

With AugRay’s various tools, healthcare industry can promote their brand to patients in providing value-based experiences thus educating users on what happens when they are sick and treatments using smartphones or other cost effective VR devices or AugRay’s proprietary products.

AugRay’s explorative and multi-sensory XR tools and technologies can cater to innovative and interactive solutions to human health issues.

The company possesses the potential to revolutionize and enrich the healthcare and pharmaceutical industry with meaningful innovations.

Its sensational real-world experiences powered by information and imagination can transform the industry for better prospects. 

AugRay’s Solutions

We work on several different customer excitement experiences. All are based on XR (eXtended Reality) technologies. These are 

  1. Showcasing how your products look like: Product Visualization
  2. Creating virtual experiences for your customers, like they are playing their favorite game: Exciting Engagements
  3. For retail stores, customers can decide their purchase through virtual experience: AR-Aided Retail
  4. For E-Commerce companies, we provide solutions that can enable your customers to see how it feels before buying the product: Online Product Fit
  5. For travel companies, we bring to life, the real-world experience when they take the tour: Wander VR
  6. For gaming companies, our product will aid your customer to have a customized engagement based on the levels of interaction: Virtual Buddy

Mission: Enhance revenues of 1 million businesses using AR, VR and MR technologies

Vision 2030: Set up cost-effective mediums in any Digital platform to enhance the virtual experience of all consumers in any business to realize the actual real-world solution 

You can check out our Blogs for other details or reach out to us.

For some exciting video, do check this out


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How Digital Signature and Blockchain Technology Can Help the Growth of Businesses?



Businesses today are quickly adapting to digital transformation. Whether it is something as simple as having a website or something as complicated as hosting applications over the cloud, business leaders are leaving no stone unturned to grow along with the evolving technology.

Inculcating digitization in business activities not only vouch for the proactiveness of the organization but at the same time lead to improved productivity and enhanced customer experience. From going digital to adapting to a cashless mechanism, organizations are gearing towards a whole new level of automation.

A major influence of the involvement of technology in day to day business operations has been the elimination of paperwork and replacing mundane arduous activities with automated tools. Sharing documents, papers, agreements, and getting them signed is fundamental to every business organization, and has become a bit complex in the business world during COVID-19 pandemic.

To date, all of these were done manually. Meaning that managers or employees would generate documents, sign them, and then send it to the other party. Upon receiving the document, the party would print the document, validate the same, and scan it back to the sending party. This process isn’t just consuming a great deal of time but also straining out energy from both ends. Not to forget the fact that manual processes are prone to errors.

We may take an example of CocoSign here. It does everything related to e-signature that a business might need to do.

Keeping all of this in mind, organizational leaders are now eyeing upon advanced tech to streamline the above process. The amalgamation of digital signatures and blockchain is an ideal example of the above.

Now, this is where we introduce the concept of digital signatures. But what are digital signatures?

What is a digital signature?

Unlike the traditional method of sending documents and getting them signed physically, digital signatures are powered as electronic signatures that can be accessed from any device and across the globe. Put simply, if you are the manager of a company sending an agreement say a sales agreement to a company named ABC. They can access and view the document online over the laptop or smartphone. In addition to the above, they can also sign the document electronically without having the need to print or scan them.

To know more about it, you may also read further details from CocoSign website.

Softwares that allow you to sign digitally come with multiple choices starting with the ease to simply type your name, or draw a sketch of the signature or even upload a photocopy of the original physical signature. Either way, you are relieved of the need to manually sign the document.

But that’s not the only advantage of using digital signatures as a replacement for manual ones. When a document is signed electronically it gets stored in the cloud for easy access and quick management. Now anytime a change is made to the document, both of the intervening parties are notified about the same and an alarm is raised. This ensures that under no circumstances is the document tampered or the content compromised.

In legal offices where every paper holds as much importance as the other, digital signatures serve the need for security as well as simplicity. Considering the fact that all of the documents are stored in the cloud, it further eliminates the need to stack piles of paper. The turnaround time reduces and productivity increases.

Fascinating, right?

This was digital signatures working alone. When this tech is fused with the blockchain technology, it further adds another layer of verification to the entire system. No doubt that e-signatures add authenticity to the document. With blockchain into play, organizational leaders can have much more flexibility over the document.

Ethereum, one of the most popular open-source platforms of blockchain technology is being used along with digital signatures. It adds am evidence to the document pinning the date and time when the document is signed. Leaders can easily gain access to the Ethereum public blockchain when faced with the need to confirm a document signature.

Additionally, blockchain also renders additional security to the document with encryption and protection protocols. The use of the hash algorithm makes it difficult to tamper a document without getting noticed. No wonder why the tech has garnered such huge attention.


Having said all of the above, it is pretty obvious that the fusion of digital signatures and blockchain technology will transform the way businesses validate agreements. If you are looking for a similar solution, contact a genuine e-signature service provider such as CocoSign.

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3 Reasons Why Bitcoin Price Could Fall in Q4/2020



2020 has been a rollercoaster year for Bitcoin. The lockdowns caused by the coronavirus pandemic earlier in the year pushed the crypto lower by almost 60 percent. Its crash shortly followed an equally aggressive rebound that took its price up by 220 percent.

It is safe to say that Bitcoin is sitting in a profitable position so far into the year. The cryptocurrency’s year-to-date performance at 50 percent above zero stands taller than the one logged by traditional markets, including the US benchmark S&P 500 index.

But entering the fourth and final quarter of 2020, the Bitcoin market struggles with the prospect of paring a good portion of its yearly gains, if not all. Here are three reasons why the cryptocurrency risks trending lower in the session ahead.

#1 US Election Uncertainty

Bitcoin moved almost in tandem with the US equities at the end of the third quarter. So it appears, the cryptocurrency traders were waiting for further clarity on the outcome of the US presidential election in November. But even when polls showed that the Democratic contender Joe Biden might win the presidency, Donald Trump spoiled the outlook.

The incumbent US president said that he wouldn’t leave the oval office quietly over his suspicions of voter fraud. Investors took his statement to heart. They dumped stocks the entire September 2020 to seek safety in cash. Bitcoin, meanwhile, also dived by 9 percent in the month despite closing the third quarter in extremely positive territory.

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Bitcoin-SPX correlation against the US election uncertainty. Source:

The month of October expects Bitcoin and Wall Street indexes to stay choppy, if not bearish. The cryptocurrency could therefore revisit previous support levels near $10,400, $10,200, and $10,000 as investors move into the safety of cash. Meanwhile, traders with a long-term outlook could cap the downside momentum by buying BTC at local lows.

#2 Delinquencies

Another factor that would test the Bitcoin and Wall Street bulls is the rise in bad loans in the US.

The lack of agreement over the second coronavirus stimulus package is a cause of concern for the unemployed and small and medium-sized businesses. With economists expecting no stimulus until the presidential election, the market is liable to see a rise in mortgages, loans, credit, and rental crimes in the fourth quarter.

That could leave finance stocks–the backbone of the US economy–lower. And sooner, its losses could ripple through the Bitcoin market, as traders start offloading their profitable positions to cover their losses on Wall Street. It is–again–because of the correlation between Bitcoin and the S&P 500.

#3 Coronavirus

The US markets will keep trading under the risks of the second wave of coronavirus infections. In the absence of a stimulus, followed by threats of another round of business lockdowns, investors may be forced to back into risk-off assets, including the US dollar and government bonds.

Earlier through February until March, a similar sentiment had caused the Bitcoin market to crash lower. Therefore, not unless there is fresh aid available for the US economy, the cryptocurrency may get trapped in the coronavirus-led sell-off sentiment.

The bottom line is that stimulus and liquidity can save Bitcoin from getting anywhere below $10,000. Traders should watch the development on Capitol Hill for further cues. Until then, the risk of major downside moves remain.


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