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Bitcoin is a Demographic Mega-Trend: Data Analysis

Reading Time: 6 minutes What follows is data and analysis from a survey of American adults regarding general sentiment toward Bitcoin — the survey was conducted online by The Harris Poll, on behalf of Blockchain Capital, from April 23–25, 2019 among 2,029 American adults. The survey was an augmented version of one we ran in October 2017 (we added […]



Reading Time: 6 minutes

What follows is data and analysis from a survey of American adults regarding general sentiment toward Bitcoin — the survey was conducted online by The Harris Poll, on behalf of Blockchain Capital, from April 23–25, 2019 among 2,029 American adults. The survey was an augmented version of one we ran in October 2017 (we added a few questions). Methodology can be found at the bottom of this post.

For context and because it’s material in considering the results, the survey in October 2017 was conducted in a bull market — Bitcoin was up over 800% YoY — whereas the most recent survey, in April 2019, was conducted in a bear market — price was down roughly 75% from all-time highs.

We suspect that the difference in market environment between the two surveys would have a negative impact on Bitcoin sentiment in the most recent survey. Despite the bear market, the data shows that Bitcoin awareness, familiarity, perception, conviction, propensity to purchase and ownership all increased/improved significantly — dramatically in many cases.

The results highlight that Bitcoin is a demographic mega-trend led by younger age groups. The only area where older demographics matched younger demographics was awareness: Regardless of age, the vast majority of the American population has heard of Bitcoin.


The percentage of people that have heard of Bitcoin rose from 77% in October 2017 to 89% in April 2019.

Awareness of Bitcoin is strong across all age groups — those aged 18–34 have the highest rates of awareness at 90% and those aged 65+ have the lowest at 88%.

Overall, the percentage of people that have not heard of Bitcoin fell by more than half — from 23% in October 2017 to 11% in April 2019.


The percentage of people that are ‘at least somewhat familiar’ with Bitcoin rose by nearly half — from 30% in October 2017 to 43% in April 2019.

Among those aged 18–34, a full 60% described themselves as at least ‘somewhat familiar’ with Bitcoin — up from 42% in October 2017. Relative to older segments of the population, those aged 18–34 are 3x as likely to be at least ‘somewhat familiar’ with Bitcoin as those aged 65 and over.

The natural follow-on question is how perception is affected by rising awareness — as people become more familiar with Bitcoin do they think of it more positively or negatively?


The percentage of people whom ‘strongly’ or ‘somewhat’ agrees that ‘Bitcoin is a positive innovation in financial technology’ rose 9 percentage points — from 34% in October 2017 to 43% in April 2019.

Younger demographics were most inclined to have a positive view of Bitcoin: 59% of those aged 18–34 ‘strongly’ or ‘somewhat’ agree that Bitcoin is a positive innovation in financial technology — up 11 percentage points from October 2017.

But even if an increasing percentage of the population has a positive perception of Bitcoin, does that translate to increased conviction in future adoption?


The percentage of people that ‘strongly’ or ‘somewhat’ agrees that ‘most people will be using Bitcoin in the next 10 years’ rose 5 percentage points — from 28% in October 2017 to 33% in April 2019.

Younger demographics have the most conviction in adoption over the next 10 years: Nearly half (48%) of those aged 18–34 ‘strongly’ or ‘somewhat’ agree that ‘it’s likely most people will be using Bitcoin in the next 10 years’ — up 6 percentage points from October 2017.

Propensity to Purchase

Despite the bear market, the percentage of people that indicated they are ‘very’ or ‘somewhat’ likely to buy Bitcoin in the next 5 years rose by nearly half — from 19% in October 2017 to 27% in April 2019.

Younger demographics appear most inclined to purchase Bitcoin: 42% of those aged 18–34 said they are ‘very’ or ‘somewhat’ likely to purchase Bitcoin in the next 5 years — up 10 percentage points from 32% in October 2017.

It’s also helpful to consider how people think about Bitcoin relative to other investable assets.

When asked which they’d prefer to own $1k of:

21% of people said they would prefer Bitcoin to government bonds — up from 18% in October 2017

17% of people said they would prefer Bitcoin to stocks — up from 14% in October 2017

14% of people said they would prefer Bitcoin to real estate — up from 12% in October 2017

12% of people said they would prefer Bitcoin to gold — up from 8% in October 2017

Focusing on those aged 18–34, when asked which they’d prefer to own $1,000 of:

30% said they would prefer Bitcoin to government bonds — flat from October 2017

27% said they would prefer Bitcoin to stocks — flat from October 2017

24% said they would prefer Bitcoin to real estate — up from 22% in October 2017

22% said they would prefer Bitcoin to gold — up from 19% in October 2017

Said differently, among those aged 18–34: Nearly 1 in 3 prefers Bitcoin to government bonds, more than 1 in 4 prefers Bitcoin to stocks, nearly 1 in 4 prefers Bitcoin to real estate and more than 1 in 5 prefers Bitcoin to gold.

The biggest increase in preference rate for Bitcoin was relative to gold — perhaps the byproduct of Bitcoin’s growing acceptance as ‘digital gold’.


In total, 9% of the population owns Bitcoin — including 18% of those aged 18–34 and 12% of those aged 35–44.

*Correction: a previous version overstated adoption because it only included responses from survey participants that had “at least heard of any crypto-asset”. For context, the previous (incorrect) figures were: Total (11%), 18–34 (20%), 35–44 (15%), 45–54 (5%), 55–64 (5%), 65+ (2%). My sincere apologies for any confusion this may have caused.*

To help put the millennial proclivity to Bitcoin in perspective: Only 37% of people under 35 are invested in the stock market (source) — so the data point that 18% of those in the same group own Bitcoin is particularly surprising.

Ultimately, Bitcoin is a demographic mega-trend: Younger demographics are leading in terms of Bitcoin awareness, familiarity, perception, conviction, propensity to purchase, and ownership rates.

Survey Methodology:

This survey was conducted online within the United States between April 23–25, 2019 among 2029 adults (aged 18 and over) by The Harris Poll on behalf of Blockchain Capital via its Harris On Demand omnibus product. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents’ propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, the words “margin of error” are avoided as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in our surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the online panel, no estimates of theoretical sampling error can be calculated.

Blockchain Capital, founded in 2013, is one of the oldest and most active venture investors in the blockchain industry and has financed 75+ companies and projects since its inception. Our mission is to help entrepreneurs build world-class companies and projects based on blockchain technology. We invest in both equity and tokens and are a multi-stage investor. Blockchain Capital also pioneered the world’s first ever tokenized investment fund and the blockchain industry’s very first security token, the BCAP, in April of 2017.

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Thanks to Derek Huse.



Holders can earn passive income with Origin’s OUSD



Origin, a peer-to-peer commerce company, has announced the launch of Origin Dollars, or OUSD. This stablecoin uses its reserve for the decentralised finance (DeFi) space and allows users to profit by holding it

Origin announced earlier today that its stablecoin, Origin Dollars or OUSD, is now live. OUSD is a stablecoin that leverages DeFi, allowing balances to grow without holders staking their coins or having an account with the platform.

Matthew Liu, Origin’s co-founder, stated that at the moment, only a small audience gets and understands DeFi as the barrier to entry is much higher. The goal of Origin and its OUSD stablecoin is to make DeFi easily accessible to more people around the world.

The company announced that OUSD is currently backed 1:1 by the leading three stablecoins: USDT (Tether), USDC (Circle and Coinbase dollar) and DAI (MakerDAO).
To mint OUSD, users can easily deposit any of the three supported stablecoins into the new Origin app, or they can buy the coin from  Uniswap.

Once a user buys OUSD, their investment will produce passive income in their wallet, with no further action required. “OUSD automatically earns competitive yields from DeFi protocols while it’s still sitting in your wallet,” the blog post added.

Origin revealed that OUSD has a novel design that ensures users don’t need to stake or lockup their coins to participate in lucrative DeFi strategies. There is also no need to unstake or unlock when users want to transfer their coins to another wallet, ensuring users don’t spend gas fees and can conveniently switch between earning coins and spending them.

Origin stated that, “Your earnings compound continuously and are reflected in your ever-increasing OUSD balance, while still being available for payments, commerce, and peer-to-peer transactions.”

The passive nature of earning money with OUSD makes it perfect for both sophisticated DeFi experts and novice users. Anyone can earn returns passively, without the stress and complexities associated with yield farming.

According to the blog post, the OUSD stablecoin is a natural extension of Origin’s mission to promote peer-to-peer commerce. Origin believes that the OUSD stablecoin will help boost the decentralised commerce platform as it leverages DeFi and allows sellers and buyers to transact easily.


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Bitcoin Cash short-term Price Analysis: 23 September



Disclaimer: The following article attempts to analyze the emerging pattern in the Bitcoin Cash short-term market and its impact on price. 

The movement of Bitcoin Cash has been heavily influenced by Bitcoin given its strong correlation as a forked asset. The strong correlation between the two has led BCH to follow BTC’s lead while sharing a correlation with the stock market. The chart below highlights the coordinated correlation between the three assets.

Source: CoinMetrics

The correlation between BTC-BCH may have reduced, but not lost strength. It was at 0.81692, whereas the correlation between BTC-S&P remained at 0.21582, but BCH-S&P was showing a higher association with 0.23013. Thus, the movement of BCH was not just independent of Bitcoin and even the stock market.

The recent expiry shrunk BCH’s value from $230 to $214, at press time. As the BCH price tries to make the most of the unstable market, its traders may have a tough time deciding the momentum of the price swing.

Source: BCH/USD on TradingView

The above short-term chart of BCH indicated that the price of the digital asset was close to its immediate support at $213.82. The digital asset broke out of an ascending channel pattern. However, this price hike was followed by a downward sloping price giving rise to a descending channel. The likelihood of BCH price breaking down from this pattern was high.

As the pattern painted a bearish picture, the indicators were not contradicting the present trend in the market. The Bollinger bands are opening to indicate more volatility in the market, while the signal line had taken a position above the candlesticks, suggesting the price trend was currently moving lower. The 50 moving average, however, was also above the candlesticks, noticing downwards pressure in the market. As the indicator point at a potential breakdown, the Relative Strength Index indicating a state of equilibrium for BCH.

Source: BCH/USD on TradingView

As the price tried to reverse the trend, the Visible range marked the point of control for the given period at $214.69. This may act as strong support as this point has seen the highest trading volume. The price may consolidate for a while between $215.13 and $214.32, a range that has witnessed great volume for the digital asset.


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Digital Chamber Adds Mulvaney to Board of Advisors; Visa, Goldman Join Executive Committee



The Chamber of Digital Commerce, a blockchain advocacy group based in Washington, D.C., announced Wednesday that former acting White House chief of staff Mick Mulvaney has joined the group’s board of advisors.

In a press statement emailed to CoinDesk, the blockchain advocacy group also said Visa, Goldman Sachs and Six Digital Exchange (SDX) have joined the group as executive committee members. 


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