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Broadcast AR (Live AR) the Hottest Trend in Augmented Reality

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Imagine if you can interact with your favorite player and are empowered to check out your favorite brand engagement footage by following a simple URL on your mobile browser, or by scanning a QR code that is integrated into the controller. What more, how about a scenario when you as a visitor are able to view your photo and video content with an option to download or share your brand engagement experience on Facebook, Twitter and via email?

Welcome to the world of Broadcast AR or Live AR! I will say that Broadcast AR is the trend of the future which will redefine your entertainment and the way your interaction goes with your favorite brands.  Broadcast AR or Live AR has huge marketing potential too, which I will discuss subsequently in this post.

So, sit back and enjoy reading the disruption what Broadcast AR or Live AR can do to your business, work, and entertainment!

Broadcast AR provides the ultimate and highest quality solution for brands and helps it realize its true potential seeking to revolutionize the way they interact with the audience. Here is how Broadcast AR can prove to be effective in target communication.

     Engage

As users step in front of the AR screen, they are immersed in a photo-realistic digital experience to meet a well-known character whom they idolize.

     Entertain

The system allows visitors to interact with the AR character which appears right beside them in real time and provides an engaging entertainment with a photo opportunity with the character.

     Brand / Monetize

In my opinion, here is where broadcast reality scores brownie points. Branded content from a personalized AR experience can be shared for free or in exchange for money, allowing tremendous opportunities for on-site / in-store revenue generation through photo and video sales.

Among the different benefits what Broadcast AR has to offer, you must be intrigued that how does broadcast AR work? Here I detail you the process behind the technology-

1)  The visitor steps in front of the screen   

2) A character appears on the screen next to the visitor 

3) The visitor interacts with the AR character which appeared in step (2)

4) The user gets to have a photo/video with the character  

5) Shareable content is generated, which the user can download to share on their social media platforms.

Now that you know the business benefits of Broadcast AR, here are some live Broadcast AR interactive project examples to add to your understanding.

Augmented Reality in Broadcasting

The ADIDAS tango league AR Experience

The INDRA BroadcastAR Interactive system debuted in June 2018 with the participation of Marcelo Vieira, the Brazilian football player representing Real Madrid. The event, held at the Adidas Tango tournament in Los Angeles was followed by similar events in Berlin, Paris, Madrid, and Milan. Participants of the Tango League were able to meet with Marcelo and surprise him with his football tricks, which led to the star football player, came to life in all locations in real time using AR technology.

ADIDAS example

Here is how people interact with the Broadcast AR system, through the Adidas Tango League AR Experience; and I bet you will be interested to read:

  • The System plays a full-screen idle video to attract visitors. Host calls out players to the activation area to show their skills to Marcelo in front of the screen/camera setup.
  • The visitor is invited to enter the camera view/footprint area and the host triggers the users to start.
  • The visitor begins tricks of their choice in front of the camera with the host starting to record on the iPad Controller, and a 30-second countdown begins.
  • The invited visitor host triggers positive/negative reactions and completes tricks from Marcelo during the 30-second AR experience.
  • When the countdown reaches 0, the AR experience ends with Marcelo automatically leaving the camera view. Post that an Adidas branded identity slide is shown on the screen.
  • All the recorded scenes, including Adidas indent, is sent to INDE’s SnapShare image sharing website, which is accessible to the visitors via the pre-determined URL.

The Different Character Options

  • Users can integrate any character into broadcast ranging from athletes to idols, celebrities, and heroes.
  • Broadcast AR assists users to engage with characters they know and like in a much more conversational manner, thus increasing engagement levels.

Interaction through broadcast AI

Till now you must have been in awe about the tremendous potential Broadcast AR holds, so how do you interact with Broadcast AI, here is how-

1) Looped animations – In Looped Animation, the characters go through a set order of animation sequences thus creating the illusion of interaction.

2) Gesture control – Through Gesture control, users can control the movement of characters via motion detection and gesture control systems like Kinect.

3) Experience controlled using a tablet / mobile device – Using a handy Mobile device or Tablet users can launch different scenarios in real time.

How does a user share the experience?

Using Live AR, the users can share their experience through the social media uploads. This provides marketers a golden opportunity to target them via their social post analysis. Here is how the branded photos and videos can be:

  • Shared on social media (Instagram, Facebook, Twitter, SnapChat)
  • Printed on site

In the Adidas example, that I discussed, upon finishing their Adidas Tango League AR Experience with Marcelo, the visitors are encouraged to check out their brand engagement footage by either following through their mobile browser or by scanning a QR code which was integrated into the controller.

As a targeted advertising strategy, the visitors are empowered to view their photo and video content, and download or share their Adidas branded experience on Facebook, Twitter and via email.

Marketing & Advertisement through Live AR

Broadcast AR empowers the marketer with a wide array of branding opportunities; you will be amazed to see that pointed below-

  • Product placement – When you as a marketer know how much is the brand association matrix of your customers, you can market your brand through different merchandise options like accessories, clothes, food, and beverages, etc.
  • Ad loops/images – These are shown between visitor experience sections.
  • Brand logos – They strategically are placed on photos and videos captured by the system, on floor stickers and stage props in the AR interaction area to engage maximum user attraction.
  • Branded custom AR scenes– They are built around brand ID and are custom made for custom campaigns and or product launches.

How did Coke introduce Augray for Consumer Interaction?

There have been many companies which reach out to augmented reality companies to create an engaging experiential campaign. Coca-Cola spotted the opportunity way back in 2014 with a strategic partnership with Augray.

Coca-Cola and its agency Big Fish, approached Augray to launch their first augmented reality event in India, referred to as “Share More Happiness.” This was a six days stunning marketing stunt which was set up at Forum Mall in Chennai (India) from 24 -29 Dec 2014.

In this live case, organizers wanted to surprise the unsuspecting holiday shoppers by offering them with an unbelievable interactive AR experience. Augray made it possible with its Augmented Reality app, engaging the audience to take a pic with its app and see themselves as a virtual Santa on the giant digital screen, dancing and entertaining the crowd, thus sparking an instant emotional connection with the Brand. 

This event helped Coca-Cola to reach out to more than 10,000 shoppers with selling over 2,100 Coca-Cola’s in one location; such is the power of Broadcast Reality. This interactive and fun holiday Augmented Reality Campaign was the largest of the event in India and second largest, globally.

Broadcast AR or Live AR is designed for the new generation helping organizations deliver individual and group Augmented Reality experiences in public environments. For brands seeking to revolutionize the way they engage, speak and entertain the world, Broadcast AR provides an ultimate and highest quality solution. It is designed to deliver individual and group Augmented Reality content in public environments thus enriching user experience.

AugRay works to make the customer experience more interactive, rich and engaging so that it can add value to the service, creating brand awareness and customer loyalty. If your company is planning to incorporate Augmented Reality into their day to day or promotional and marketing activities to enhance customer experience, then contact AugRay today to get the most suitable AR solution for your brand.

The post Broadcast AR (Live AR) the Hottest Trend in Augmented Reality appeared first on Augray Blog.

Source: https://augray.com/blog/live-augmented-reality-trend/

Blockchain

TrustToken and Syscoin Partner on a Stablecoin Bridge

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Decentralized marketplace and e-commerce protocol Syscoin has partnered with the stablecoin platform TrustToken.

The goal of the collaboration is to speed up payments and to provide further solutions to Ethereum’s blockchain. It also means that the five stablecoins of TrustToken, namely TUSD, TGBP, THKD, TCAD, and TAUD, will run on Syscoin’s blockchain and be available for users.

A Collaboration Between Syscoin and TrustToken

According to a release shared with CryptoPotato, the popular decentralized marketplace and e-commerce protocol Syscoin has teamed up with stablecoin platform TrustToken.

Right off the bat, this means that the stablecoins provided by the platform will now run on Syscoin’s blockchain as well. These are TUSD, TGBP, THKD, TCAD, and TAUD.

Stablecoins have grown in popularity over the past few months, mainly because of the DeFi boom, where they are used to enable staking, liquidity provision, and so forth. However, there was also an obvious challenge with all of it – scaling. Supposedly, Syscoin is intended to help with that. Using Z-DAG (Zero Confirmation Directed Acyclic Graph), the protocol claims to be able to settle transactions in less than 10 seconds with comparatively low fees.

The partnership will also enable users to mine two cryptocurrencies at the same time – SYS and BTC.

Distribution of the Roles

While Syscoin’s task would be scalability, TrustToken comes in for the stablecoin part. It’s a platform that aims at an open financial system through a selection of stablecoins.

The stablecoins it offers are collateralized, and it has also partnered with Chainlink, as well as other protocols.

The overall partnership is aimed at creating a solution for scalable and secure token payments at a lower risk interoperability with Ethereum’s network. It should make TrustToken’s stablecoins function quicker and cheaper following the enabling of the bridge.

Speaking on the matter was Syscoin’s Foundation Chairman Jag Sidhu, who said:

“Digital assets have growing needs for better usability, robust decentralized security, and a scalable way of ensuring every transaction complies with regulations. Syscoin uniquely aligns with all of these requirements. We look forward to TrustToken’s family of stablecoins becoming future-proof and gaining significant advantage with Syscoin.”

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Source: https://cryptopotato.com/trusttoken-and-syscoin-partner-on-a-stablecoin-bridge/

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Blockchain

Visa And BlockFi Partner To Release A Bitcoin Rewards Credit Card

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  • The US-based cryptocurrency lending company BlockFi has partnered with the American multinational financial services corporation Visa to bring Bitcoin to the masses.
  • Bloomberg reported that the two US companies will offer a credit card that rewards clients’ purchases with the primary cryptocurrency, instead of traditional options such as cash and airline miles.
  • Dubbed the Bitcoin Rewards Credit Card, it will allow customers to receive 1.5% of their purchases back in BTC. 
  • Should the user spend more than $3,000 in the first three months after receiving the card, he will be entitled to a bonus of $250 in bitcoin. However, the innovative card will come with a $200 annual fee.
  • Evolve Bank & Trust, a subsidiary of Evolve Bancorp Inc, will be the card’s issuer. All three parties involved plan to launch the card in early 2021.
  • Founder and Chief Executive Officer (CEO) of BlockFi, Zac Prince, commented that his company is “excited to add credit cards to our suite of products and expand Bitcoin’s accessibility to a broader set of customers.”
  • With the BlockFi partnership, Visa has doubled-down on its endeavors with bitcoin-related collaborations. Earlier this year, the US giant and the BTC-friendly shopping app Fold launched a Visa co-branded debit card that rewards users with up to 10% of BTC back for every dollar purchase on retailers like Hotels.com, Nike, Starbucks, and Uber. 
  • BlockFi raised $50 million in Series C funding earlier this year, and Morgan Creek Capital’s Anthony ‘Pomp’ Pompliano joined its board of directors.
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Source: https://cryptopotato.com/visa-and-blockfi-partner-to-release-a-bitcoin-rewards-credit-card/

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Blockchain

Australian Crypto Exchange Accidentally Exposes Over 270,000 Customer Emails

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The Australian cryptocurrency exchange, BTC Markets, has inadvertently exposed more than 270,000 emails of its customers. The company apologized for the inconvenience and reassured that all other data, including users’ funds, is safe.

BTC Markets Exposes Customers’ Emails

A user going by the Twitter handle Stevosxrp.crypto took it to Jack Dorsey’s social media giant and Reddit to first complain about BTC Markets’ screw up. The Australian-based exchange later confirmed the breach on its official Twitter account.

The statement explained that BTC Markets “uses an external system to send client-wide emails.” Although the exchange has used this service for years “without an incident,” including sending test mails, this time, the testing “didn’t pick up that the sample email addresses in the batch were added to the same email, rather than sent individually.”

Consequently, the names and email addresses of account holders were exposed. BTC Markets claimed that this process was instant; therefore, “it was not possible to stop the batch send once the error was realized.”

The CEO of BTC Markets, Caroline Bowler, later revealed that all account holders were affected because the emails were sent in batches.

Funds Are SAFU, But The Damage Is Done

The exchange said that it will “self-report” to the Office of Australian Information Commissioner and “fully comply with the data breach reporting requirements.” Furthermore, the company plans to conduct an internal review.

Despite the data leak, BTC Markets reassured its users that the platform is still secure, no passwords were revealed, and all customers’ funds are safe.

Nevertheless, the exchange suggested that users’ should enable two-factor authentication (2FA) to enhance the security of their accounts.

None of those reassurances seemed to have an effect on the users, though. The Twitter thread explanation was met with numerous complaints from customers.

While most highlighted their disappointment with having their personal emails and names revealed, some took it a step further. One user claimed that the BTC Markets’ name is “now as good as dog s**t.”

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Source: https://cryptopotato.com/australian-crypto-exchange-accidentally-exposes-over-270000-customer-emails/

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