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Broadcast AR (Live AR) the Hottest Trend in Augmented Reality

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Imagine if you can interact with your favorite player and are empowered to check out your favorite brand engagement footage by following a simple URL on your mobile browser, or by scanning a QR code that is integrated into the controller. What more, how about a scenario when you as a visitor are able to view your photo and video content with an option to download or share your brand engagement experience on Facebook, Twitter and via email?

Welcome to the world of Broadcast AR or Live AR! I will say that Broadcast AR is the trend of the future which will redefine your entertainment and the way your interaction goes with your favorite brands.  Broadcast AR or Live AR has huge marketing potential too, which I will discuss subsequently in this post.

So, sit back and enjoy reading the disruption what Broadcast AR or Live AR can do to your business, work, and entertainment!

Broadcast AR provides the ultimate and highest quality solution for brands and helps it realize its true potential seeking to revolutionize the way they interact with the audience. Here is how Broadcast AR can prove to be effective in target communication.

     Engage

As users step in front of the AR screen, they are immersed in a photo-realistic digital experience to meet a well-known character whom they idolize.

     Entertain

The system allows visitors to interact with the AR character which appears right beside them in real time and provides an engaging entertainment with a photo opportunity with the character.

     Brand / Monetize

In my opinion, here is where broadcast reality scores brownie points. Branded content from a personalized AR experience can be shared for free or in exchange for money, allowing tremendous opportunities for on-site / in-store revenue generation through photo and video sales.

Among the different benefits what Broadcast AR has to offer, you must be intrigued that how does broadcast AR work? Here I detail you the process behind the technology-

1)  The visitor steps in front of the screen   

2) A character appears on the screen next to the visitor 

3) The visitor interacts with the AR character which appeared in step (2)

4) The user gets to have a photo/video with the character  

5) Shareable content is generated, which the user can download to share on their social media platforms.

Now that you know the business benefits of Broadcast AR, here are some live Broadcast AR interactive project examples to add to your understanding.

Augmented Reality in Broadcasting

The ADIDAS tango league AR Experience

The INDRA BroadcastAR Interactive system debuted in June 2018 with the participation of Marcelo Vieira, the Brazilian football player representing Real Madrid. The event, held at the Adidas Tango tournament in Los Angeles was followed by similar events in Berlin, Paris, Madrid, and Milan. Participants of the Tango League were able to meet with Marcelo and surprise him with his football tricks, which led to the star football player, came to life in all locations in real time using AR technology.

ADIDAS example

Here is how people interact with the Broadcast AR system, through the Adidas Tango League AR Experience; and I bet you will be interested to read:

  • The System plays a full-screen idle video to attract visitors. Host calls out players to the activation area to show their skills to Marcelo in front of the screen/camera setup.
  • The visitor is invited to enter the camera view/footprint area and the host triggers the users to start.
  • The visitor begins tricks of their choice in front of the camera with the host starting to record on the iPad Controller, and a 30-second countdown begins.
  • The invited visitor host triggers positive/negative reactions and completes tricks from Marcelo during the 30-second AR experience.
  • When the countdown reaches 0, the AR experience ends with Marcelo automatically leaving the camera view. Post that an Adidas branded identity slide is shown on the screen.
  • All the recorded scenes, including Adidas indent, is sent to INDE’s SnapShare image sharing website, which is accessible to the visitors via the pre-determined URL.

The Different Character Options

  • Users can integrate any character into broadcast ranging from athletes to idols, celebrities, and heroes.
  • Broadcast AR assists users to engage with characters they know and like in a much more conversational manner, thus increasing engagement levels.

Interaction through broadcast AI

Till now you must have been in awe about the tremendous potential Broadcast AR holds, so how do you interact with Broadcast AI, here is how-

1) Looped animations – In Looped Animation, the characters go through a set order of animation sequences thus creating the illusion of interaction.

2) Gesture control – Through Gesture control, users can control the movement of characters via motion detection and gesture control systems like Kinect.

3) Experience controlled using a tablet / mobile device – Using a handy Mobile device or Tablet users can launch different scenarios in real time.

How does a user share the experience?

Using Live AR, the users can share their experience through the social media uploads. This provides marketers a golden opportunity to target them via their social post analysis. Here is how the branded photos and videos can be:

  • Shared on social media (Instagram, Facebook, Twitter, SnapChat)
  • Printed on site

In the Adidas example, that I discussed, upon finishing their Adidas Tango League AR Experience with Marcelo, the visitors are encouraged to check out their brand engagement footage by either following through their mobile browser or by scanning a QR code which was integrated into the controller.

As a targeted advertising strategy, the visitors are empowered to view their photo and video content, and download or share their Adidas branded experience on Facebook, Twitter and via email.

Marketing & Advertisement through Live AR

Broadcast AR empowers the marketer with a wide array of branding opportunities; you will be amazed to see that pointed below-

  • Product placement – When you as a marketer know how much is the brand association matrix of your customers, you can market your brand through different merchandise options like accessories, clothes, food, and beverages, etc.
  • Ad loops/images – These are shown between visitor experience sections.
  • Brand logos – They strategically are placed on photos and videos captured by the system, on floor stickers and stage props in the AR interaction area to engage maximum user attraction.
  • Branded custom AR scenes– They are built around brand ID and are custom made for custom campaigns and or product launches.

How did Coke introduce Augray for Consumer Interaction?

There have been many companies which reach out to augmented reality companies to create an engaging experiential campaign. Coca-Cola spotted the opportunity way back in 2014 with a strategic partnership with Augray.

Coca-Cola and its agency Big Fish, approached Augray to launch their first augmented reality event in India, referred to as “Share More Happiness.” This was a six days stunning marketing stunt which was set up at Forum Mall in Chennai (India) from 24 -29 Dec 2014.

In this live case, organizers wanted to surprise the unsuspecting holiday shoppers by offering them with an unbelievable interactive AR experience. Augray made it possible with its Augmented Reality app, engaging the audience to take a pic with its app and see themselves as a virtual Santa on the giant digital screen, dancing and entertaining the crowd, thus sparking an instant emotional connection with the Brand. 

This event helped Coca-Cola to reach out to more than 10,000 shoppers with selling over 2,100 Coca-Cola’s in one location; such is the power of Broadcast Reality. This interactive and fun holiday Augmented Reality Campaign was the largest of the event in India and second largest, globally.

Broadcast AR or Live AR is designed for the new generation helping organizations deliver individual and group Augmented Reality experiences in public environments. For brands seeking to revolutionize the way they engage, speak and entertain the world, Broadcast AR provides an ultimate and highest quality solution. It is designed to deliver individual and group Augmented Reality content in public environments thus enriching user experience.

AugRay works to make the customer experience more interactive, rich and engaging so that it can add value to the service, creating brand awareness and customer loyalty. If your company is planning to incorporate Augmented Reality into their day to day or promotional and marketing activities to enhance customer experience, then contact AugRay today to get the most suitable AR solution for your brand.

The post Broadcast AR (Live AR) the Hottest Trend in Augmented Reality appeared first on Augray Blog.

Source: https://augray.com/blog/live-augmented-reality-trend/

Blockchain

MakerDAO won’t compensate Vaults affected by liquidations during the March market crash

MakerDAO has concluded a governance poll in which Maker token holders have decided not to compensate Vault owners who suffered losses by liquidations during the March 12-13 market crash.

The post MakerDAO won’t compensate Vaults affected by liquidations during the March market crash appeared first on The Block.

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MakerDAO won’t compensate Vaults affected by liquidations during the March market crash – The Block















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Blockchain

BitMart Exchange partners with top cybersecurity solutions provider

Renowned crypto exchange firm, BitMart Exchange, has recently revealed its intentions to enter into a partnership with a cybersecurity firm, Hacken, to make crypto trading safer. In the tweet that was released, BitMart Exchange lamented the number of losses that clients have had to endure while saying this new development will be a groundbreaking innovation.  […]

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Renowned crypto exchange firm, BitMart Exchange, has recently revealed its intentions to enter into a partnership with a cybersecurity firm, Hacken, to make crypto trading safer.

In the tweet that was released, BitMart Exchange lamented the number of losses that clients have had to endure while saying this new development will be a groundbreaking innovation. 

To make the platform hack-proof, BttMart will deploy an anti-fraud technology which was developed and produced by Hacken. This new technology will oversee the security on the platform while making sure that the site is resistant against hack attempts in the future.

BitMart Exchange plans to be the most hack-proof platform in the world

In the official announcement, ButMart said:

Our goal to become one of the safest trading platforms has never wavered and we have yet again deployed a new technology to help us achieve that aim. 

With the technology deployed, hackers would not be able to mirror clients transaction details to access their accounts on the platform. Notably, BitMart Exchange needed the new security assurance to help its over two million clients all across the globe. The firm is one of the top ten digital assets exchange firms around the world due to the large pair of market varieties that it offers.

Hacken acts as a stumbling block between exchanges and hackers

Giving his review on the developments, CEO of BitMart Exchange, Sheldon Xia, said that this new security measure means that their customers have nothing to worry about when it comes to transactions carried out on the platform

He also noted that their work with Hacken further pushes them close to their goal of owning one of the most sophisticated security in the globe. Hacken is not a small fish when it comes to cybersecurity as the firm boasts of a wide range of experience accrued over the years. Hacken has said it is the major stumbling block between crypto exchange platforms and hackers across the globe.

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Blockchain

Ripple prices down to $0.231, what next?

Ripple has lost 0.8 percent at press time for today’s trading session. The daily charts show the markets are still biased for short positions. The daily chart indicates the market will break below the $0.228 support levels. Intraday traders will also find shorting oppornuties on the hourly charts. Hourly charts also shows that the market […]

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  • Ripple has lost 0.8 percent at press time for today’s trading session.
  • The daily charts show the markets are still biased for short positions.
  • The daily chart indicates the market will break below the $0.228 support levels.
  • Intraday traders will also find shorting oppornuties on the hourly charts.
  • Hourly charts also shows that the market is on a short term bearish flag which has lost volatility and trading sideways.

Ripple opened today’s trading session at $0.2329, reaching highs of $0.2338 and lows of $0.2306. At press time, the crypto was trading at $0.2311 after the prices lost 0.80 percent of its value. Today’s market prices have already erased the gains made yesterday, when intraday trading for the day was bullish.

Ripple price analysis on the daily chart

Ripple prices down to $0.231, what next? 1
image source: Trading View

For three consecutive days, Ripple has failed to break the support level at $0.228, hitting the level twice on the daily chart. The chart also shows that the prices have resumed their bearish move on the daily chart, which for this week had been trending downwards, with the exception of yesterday, where intraday traders went long on the cryptocurrency.

The daily charts indicate that investors are still strongly biased to the downside, with the longer trend showing that the prices have just come out of a bearish flag with high volatility, which pulled back yesterday for intraday traders.

Ripple next move on the daily

The price analysis on the daily indicates that the bearish move has resumed today after yesterday’s bulls. The support levels at $0.228 are expected to be broken, with the prices moving out of the structure and starting a bearish move.

This is confirmed by the RSI indicator readings which are currently in their mid-30s and approaching the oversold region. This shows that the crypto is still biased for the short, with a high likelihood of breaking the support level at $0.228. Therefore, short positions on daily charts is a plausible trade for long term traders. This is in line with our previous analysis of the crypto.

Ripple Intraday Trading

Ripple prices down to $0.231, what next? 2
Image source Trading view

The prices on the 1-hour ripple chart shows that the crypto is currently trading on a bearish flag, with prices moving within an ascending channel. However, this channels seems to have lost momentum in the last few hours, after failing to hit the resistance levels of the upper trend line after opening the markets near the $0.2343 pivot support level S1 on the hourly charts.

The hourly charts show the prices approaching the lower trendline of the lower channel, where it will likely face some resistance. However, with decreased volatility on the bearish flag, the prices seem to have lost all the momentum of continuous trading in the ascending channel. Therefore, prices will most likely break from the ascending channel to the downwards and approach the $0.2289 support levels.

A combination with larger timeframes indicates that the hourly price charts will more likely see a push to the downside after testing the support level of $0.2289. If this happens, the next stop for the prices will be on the S2 support levels at $0.2222.

Therefore, for short term ripple intraday traders, the short position is the most plausible trade for the day. Price action and indicator analysis show that the markets are still biased to the downside, even on lower timeframes.

Disclaimer. The information provided is not a trading advice. Cryptopolitan.com holds no liability for any investments made based on the information provided on this page. We strongly recommend independent research and/or consultation with a qualified professional before making any investment decisions.

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