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Evolution of Marketing Channels



A Century of Marketing Channels

The innovation in the past 100 years on technology adoption for marketing channels has been the most considering the past over 1000’s of years in recorded history. However this technology innovation is accelerating faster than ever in the past 20 years and will accelerate further in the next 5 to 10 years.

Similar to how digital marketing is dominating now compared to the TVC; we believe Extended Reality (XR) would amplify when the mass adoption takes place from now and the next 3 to 5 years.

Mass adoption change from the Print to Radio took over 40 years. From Radio to TVC, it took around 20 years, From TVC to internet, it took 10 years and we believe it will just be 5 years or less for the digital to evolve into XR adoption.

Here is a sneak preview of how the marketing channels evolution in the last 100 years

Augmented Reality Campaign, Augmented Reality Solutions, Augray, Extended Reality, Healthcare, Immersive Technology, Pharma, Pharma Industry, Pharmaceutical, Virtual Reality, XR, XR CampaignWith 5G in horizon for mass adoption, 5G capable devices that are being introduced in market will streamline interactive contents. With the lightning speed of content download and upload, real-time mission critical transactions will be carried out using digital medium. XR will thrive in such environments.

Whenever there is a technology disruption, there are new businesses that thrive adopting the new tech to become enterprises and those who are late in adoption will fall back.

Digital online advertising has a faster reach compared to the rest but it is also the noisiest of all mediums due to the accessibility of any content to any one. Excitement and Engagement is where Extended Reality (XR) is making its foray. It offers the best ROI compared to any other medium of reach with a brilliant mix of the real and virtual.

New Age Transition

Extended Reality (XR) includes Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) technologies. Augmented Reality (AR) can be described as experiencing the real world with an overlay of computer generated digital information

The prints and Radio can tell. Consumers may read, listen and forget.

TV and Digital can show the content. Consumer may remember but

XR can involve consumer and Consumer will understand

The use of Extended reality (XR) advertisement has accelerated in the last 2 years drawing more consumers from the saturated marketing channels. XR Advertisements can be personalized by Persona of users and are extremely immersive in nature.

This technology, which witnessed a speedy growth in 4 years, is going to be the future of advertising. As the infrastructure (internet) and smartphone capabilities (RAM and processor speed) improves and continues to evolve, it enables the next new medium of disruption to take place.

The shift is apparent and XR has the potential to attract more ad spends in 2020 and beyond while business has started carving out for XR as part of their overall marketing spend.

While more innovations are lined up in XR(AR, VR, and MR), they are well positioned to revolutionize marketing and branding. An Instant understanding of the product & services can be achieved by which businesses can witness a wide reach of consumers and provide an  End-to-End sales funnel solution.

XR to become the new normal

The AR/VR market is predicted to grow at a compound annual rate of growth (CAGR) of about 75% over the subsequent 5 years. The perfect infusion of AR & VR technologies has the prospect of excelling in the customer experience of all business sectors. This combination is robust with the huge potential to change the way of presenting business.

It is wise of business to opt for this emerging technology and gain the edge over their competitors to get the first movers advantage

While the VR headsets get cheaper, the mainstream adoption is increasing along with the platform providers of 360-degree content becoming more and more available. Soon we will see movies to live sports in VR headsets. One good case study is: Game of thrones in VR. It soon will be a streaming 3D 360 video when 5G hits mainstream for a realistic experience with depth perception.

Honda released a 360-degree VR video where they can test-drive it by a racing game. These immersive – close to effects can increase the curiosity of the consumer, which one-dimensional paper ads can never do.

AugRay has various innovative and patented solutions that gets the consumer attention and provide various means of product experience resulting to improved sales

While remote drones are being used in warfare, Extended reality is being used in military training combats, strategies, war games, exhibition, design, art and many others.

As the technology evolves, anything we do in real life will be replicable in VR/AR and being digitally accessible means, better information is passed on to consumers to make faster decisions.

The most consumed senses to gain knowledge are vision and ears. As XR with its 3D content combined with evolving 3D sound technology will bring the digital knowledge close to a realistic experience.

To give an example, Museums has a digitized tour that you can go on virtually, using VR to visit. Online yoga and meditation classes are being conducted using XR.

While numerous choices on AR, MR and VR exist, now it’s the matter of what technology and content to use will become the strategic exercise for game changing businesses.

AugRay has been a pioneer in XR and has been serving various Fortune 100 customers since 2014. With various technology tools introduced in the past 5+ years, AugRay has helped customers from Retail, Retail Estate, Entertainment, FMCG, Manufacturing, Hospitality, and Tourism to many more industries around the world. With Patented technology and platform, continues to help businesses adopt the right technology and serves as XR technology partner for various fortune 100 and startups.

Want to take advantage of the XR technology for your Sales and Marketing or operational improvements to a whole new level?

AugRay, can provide an end-to-end XR solution and can be reached at [email protected] Give us a call or connect digitally before you execute on any type of Sales or Marketing or Operational spend to amplify your returns.

AugRay’s Solutions

We work on several different customer excitement experiences. All are based on XR (Extended Reality) technologies. These are

  1. Showcasing how your products look like: Product Visualization
  2. Creating virtual experiences for your customers, like they are playing their favorite game: Exciting Engagements
  3. For retail stores, customers can decide their purchase through virtual experience: AR-Aided Retail
  4. For E-Commerce companies, we provide solutions that can enable your customers to see how it feels before buying the product: Online Product Fit
  5. For travel companies, we bring to life, the real-world experience when they take the tour: Wander VR
  6. For gaming companies, our product will aid your customer to have a customized engagement based on the levels of interaction: Virtual Buddy

Mission: Enhance revenues of 1 million businesses using AR, VR and MR technologies

Vision 2030: Set up cost-effective mediums in any Digital platform to enhance the virtual experience of all consumers in any business to realize the actual real-world solution

Want to take your business to the whole another level with XR? AugRay, an XR Specialized digital firm can lend hands to you. We have boned up and possess a positive history of XR products. Give us a call or connect digitally with us to get an XR cognizance and assistance!



The post Evolution of Marketing Channels appeared first on Augray Blog.



KuCoin Has Just Announced a New Project Listed, and It’s One of Our Favorites!



Scheduled as the next phase of the SaTT progress, the token would be listed on several top tier exchanges namely Kucoin and Uniswap the 24th September, opening it up to a big audience of users, traders and investors, giving the project the exposure it deserves. The success of SaTT token sales and future listing isn’t a short term attempt at fundraising and instant success, in fact, it’s been 2 years of continuous work to achieve set targets.

What started in 2018 is experiencing incredible success, in a market that has seen a lot of projects both genuine and low quality, get shut down due to the low number of willing participants of various token sales models. A situation well managed by SaTT advertising blockchain platform, when in today 2020, it has raised $1,000,000  in less than 48hrs after it opened its token sales for the current round, hitting its soft cap of $3,360,000 and $4,000,000 till now.

In 2020, SaTT advertising blockchain joins the league of blockchain projects that survived the tough and excruciating market of 2018-2019 and is now getting ready to be listed at various markets in an unprecedented manner not witnessed a lot of times in the cryptocurrency industry. Not too many projects will integrate 2 exchanges as qualitative as the giant Kucoin and the new little one Uniswap, which recently got a lot of attention for its Airdrop and its volume surpassing Coinbase.

Kucoin is a world class blockchain exchange known as “The people’s exchange” because of its relative ease of use, speed and security, the exchange boasts of over 5 million users from over 200 countries of the world, founded in september 2017 and operates in Seychelles. According to Alexa ranking kucoin makes the top 5 global unique visits providing the opportunity for SaTT to be known by its wide user base.


Kucoin offers digital asset exchange of various cryptocurrencies, users can use various order types to execute their trades on the spot market. With its over $500 million trade volume, traders are assured of small bid-ask spreads when SaTT token trade commences.

Uniswap: is the popular Ethereum protocol that acts as a DeFi aggregator and has grown so much in liquidity that it recently beat coinbase 24hr volume of $1 billion. Due to its ability for traders to trade without middlemen on a peer to peer type of arrangement, the platform has become traders choice for trade in a relatively short period of time.


Projects listed on the protocol gain huge exposure very quickly enabling once more the increase in SaTT popularity in an effective manner.

The listings is scheduled to take place on 24th September 2020, further details and exact time of the listing will be communicated in the SaTT telegram group hours before listing, users can do well to join the group to stay updated.

About SaTT

A brief overview of SaTT advertising solution shows its utilitarian values and capabilities that exist for scaling in traditional solutions. For example, social media platforms integrated into the SaTT platform are of the traditional mainstream types eg Facebook, Twitter, Instagram and YouTube, connecting and incentivizing users in a transparent and fair manner.

The SaTT platform is built on top of the Ethereum blockchain which allows for Openness and transparency of both activities and transaction done within the system, an attribute lacking in traditional outfit, which is also a significant propelling force behind the movement into the SaTT platform a continuous mass exodus of new users and influencers alike.


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Cardano Launches $250,000 ADA Fund to Develop Its Ecosystem

IOHK, the tech firm behind Cardano (ADA) has launched a public fund to help publish the network’s decentralization further and attract entrepreneurs to the Cardano ecosystem. In a blog post, the firm revealed the new fund, part of Project Catalyst, is set to allocate funds to pay for proposals that are approved by members of […]



IOHK, the tech firm behind Cardano (ADA) has launched a public fund to help publish the network’s decentralization further and attract entrepreneurs to the Cardano ecosystem.

In a blog post, the firm revealed the new fund, part of Project Catalyst, is set to allocate funds to pay for proposals that are approved by members of the ADA community, which will be able to use their ADA holdings to vote on projects. The blog post details the fund will be of $250,000 in ADA tokens, and comes after two trial funds.

Initially, the fund is meant to address a specific challenge, of encouraging entrepreneurs to build decentralized applications and businesses on top of the Cardano network over the next six months. Funding protocols the community can make and address various ideas, including marketing, infrastructure development, business planning, and more.

Community members will be able to compete for funding to create their projects. The community voting is part of the blockchain’s Voltaire phase, set to launch by the end of the year. Voltaire will allow the community to decide on software updates, funding, and technical improvements thanks to a “voting and treasury system.”

The ‘right’ to vote will be linked to each participant’s ADA holdings and will earn them additional rewards for voting. Participating in this first funding round will not prevent ADA holders from delegating their ADA and earning rewards as normal.

The voting and treasury system is designed to help Cardano increase its decentralization by allowing ADA holders to directly vote on the future of the network. Community members can review projects on the innovation platform, or a soon-to-be-launched mobile application.

Featured image via Pixabay.

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Industry investment firm Blockchain Capital joins the Libra Association

Blockchain Capital has joined the Libra Association as its twenty-seventh member.

The post Industry investment firm Blockchain Capital joins the Libra Association appeared first on The Block.



Industry investment firm Blockchain Capital joins the Libra Association – The Block

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