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How important is UX design strategizing for your website or application?



Let’s paint a picture. Imagine you have to choose between two messaging apps to install on your smartphone. Say one of them has the option to send animated stickers whereas the other one has mundane emojis for messaging. Which one would you prefer? The “animated stickers one” or the “boring emojis one”? Of course, the first one because that will make you feel more connected!

Well, it is clear that user experience should be one of the topmost priorities while developing an application or website. Your users should never feel left out; they should be able to interact with your app seamlessly and enjoy it. That brings us to the main topic of discussion. How important is user experience design(UXD) for an application? How can one make the user experience intuitive and accessible in every way? Let’s find the answers to these questions.

Creating an impressive user experience

As far as the design space is concerned, one may feel that finding skilled UI designers is enough to hit the bullseye. While such designers will no doubt help your app look good and attractive, there is more to it than what meets the eye.

What’s the use of having an attractive app when users find it challenging to navigate and can’t use it effectively? That is why UX designers are the real game-changers. Not only do they deal with understanding the pain points of your users and enhance the UX design, but they also work on enabling a smooth experience between customers and the application right from the mapping stage to prototyping. Pain points such as slow site speed, confusing buttons, and unusual sense of user navigation create friction for users.

To create a great user experience, one should always have the user journey in mind. For this, UX designers need to have in-depth knowledge about the browsing behavior of the target audience and understand their requirements beforehand. When one uses a user-centric design approach, meaningful user experience is guaranteed for your target audience. Let’s explore the benefits of a great UX design for your application.

Lower bounce rates

The lower the bounce rate, the better it is for your application. If you want to reduce the chances of people bouncing off your website, app or software, you should make sure that you provide them with an assuring feeling that their feelings and needs are being taken care of. Otherwise, even if you have identified the right target audience for your product, it will be useless. Your UXD goals have been achieved when you see that users find your application designed exactly as they would have wanted to use it.

Longer user engagement periods

Keeping users busy with your website might seem difficult but an interactive UX design will help them in a number of ways. According to ThinkWithGoogle, if a website is not mobile-friendly, almost 50% of the users will not use it even if they are into a similar business. So, make sure that you optimize the design for mobiles too as most of your users might use their smartphones to browse and you don’t want to lose those valuable users just because of an unoptimized design.

Besides, to keep your audience engaged, developing suitable user personas can do the magic. Not to mention that a personalized UX design will go a long way in connecting with users and keeping them hooked to your website.

Better conversions

Conversions can happen only when your users have a satisfying customer journey on your application. If your application has a well-designed UI and the user flow is hassle-free, more and more users will prefer using your website/application, resulting in improved conversions.

On the user front, they experience a user-friendly application; while on the business front, a responsive UX design will attract more visitors and help in keeping customers happy as well as generating revenue. In other words, UX design is a win-win scenario for both users and the business.

Increased sales

According to a study conducted by the University of Surrey, it has been found that a whopping 75% of the visitors judge a website instantaneously based on the overall interface and ease of use. Even many online marketplace platforms and eCommerce websites have experienced huge losses because of an inefficient UX design process.

However, if you keep working on improving your UX design strategy for your online marketplace, you can make your users feel confident about using your website. This will, in turn, generate sales and be very effective in the long term. An impressive UX will encourage organic users to use the word of the mouth, providing a better ROI compared to the traction received through advertising.

What UX design practices should you follow?

If you are aiming at building a successful website or application for your business, it is obvious that you implement a unique user experience design strategy. However, following the best industry practices is also necessary to survive in the long run. After all, your users are your asset and you have to keep them happy no matter what.

At Ionixx Technologies, our usability analysts identify user-related issues through a systematic review. They perform a thorough heuristics analysis and provide expert recommendations to revamp your UX design. Moreover, our designers always empathize with end-users and design each and every aspect of your application with the utmost dedication and diligence to provide a tailored digital experience. Are you also looking for solutions that can enhance the UX design of your application? Feel free to get in touch with our team of experts!





The post How important is UX design strategizing for your website or application? appeared first on ixBlog.



Opinion: Can Uniswap’s UNI Break Into the Top 10 Cryptocurrency Token Rankings?



The launch of Uniswap’s governance token UNI caught the cryptocurrency market left, right, and center. Some folks who received the airdrop for being a loyal Uniswap user before September 1, dumped it on the market to avail their free helicopter money. Some held on.

Nonetheless, UNI got listed on Coinbase Pro, Binance and it’s price shot through the roof. It’s now on number 32 as per CoinGecko. But can it break into the top 10?

UNI Token Price Pumps, Dumps Then Again Pumps

As reported by CryptoPotato, the listing of UNI on Coinbase and Binance led to a massive pump in the token’s price. UNI surged 300 percent from $1 to $4 before dropping to the lower $2 levels later in the day.

Then, the token went on a rampage and reached a high of just shy of $9 before retracing to where it’s currently trading at around $6.7. But the explosive price action has generated tremendous enthusiasm amongst traders and DeFi fans who are calling for UNI’s break into the top 10.

So much is the frenzy that users were found to buy ETH to collect their ‘UNI helicopter money’ despite surging gas prices on the Ethereum network.

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Can Uniswap’s Governance Token Break Into Top 10?

Since the launch and a super volatile bout of trading activity, Uniswap’s governance token is already a number 32 cryptocurrency according to data from CoinGecko.

Uniswap is currently the top DeFi project according to DeFi Pulse. And has assets with a total USD value worth $1.8 billion docked up in the DEX. An increment of 90 percent in the last 24 hours.

UNI has a $720 million market cap and is handling a $4.5 billion daily trading volume. Something which is unusual for a digital asset at such lower rankings. But according to hopium laced optimistic predictions on Twitter, the token will actually be a ‘unicorn’ cryptocurrency with its entry in the top 10.

And actually there may be some substance in such a claim as out of a maximum supply of 1 billion, only around 106 million UNI tokens are in circulation. The coin is trading currently for a price of $6.7.

It must be taken into consideration that Coinbase has an equity stake in Uniswap’s parent company Universal Navigation Inc and also holds a sufficient number of UNI tokens, as mentioned in their UNI token listing blog post.

This imparts a certain dose of legitimacy to the decentralized token swapping protocol. As per CoinGecko with current prices, UNI would have a ‘fully diluted valuation’ of more than $6.5 billion. That would be enough to push it comfortably amongst the top 10 cryptocurrencies.

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DeFi in healthcare – a slice of over $8 trillion worth pie

DeFi has the potential to be a solution for many problems existing in the healthcare industry It can provide easier and more affordable access to financing It is the future of the healthcare industry The ongoing Covid-19 pandemic is a global healthcare problem. It is showing that the problems of such scale demand solutions on […]



  • DeFi has the potential to be a solution for many problems existing in the healthcare industry
  • It can provide easier and more affordable access to financing
  • It is the future of the healthcare industry

The ongoing Covid-19 pandemic is a global healthcare problem. It is showing that the problems of such scale demand solutions on the same level.

The problems of shared access to the latest medical advancements and knowledge are not alone. A financing solution that is globally available is also necessary.

In recent months the expansion of telemedicine shows the trend for the healthcare industry moving online. Solutions for financing medical services are currently lagging behind.

DeFi potential role

In the modern world, it is considered that access to affordable healthcare is a basic human right. That it should be irrespective of class, wealth, or any other socioeconomic distinctions.

Such democratic universalism of services can be powered by DeFi, which is based on the very same principle. The need for easy access to healthcare services is global, and if properly applied it can provide a globally accessible way of financing them.

Opportunity for growth

The global healthcare market was worth mind-boggling $8.45 trillion in 2018, with projected growth to $11.9 trillion by 2022. And DeFi has a definitive opportunity to take a slice of this pie.

Currently, the whole of this industry is estimated to be worth just south of nine billion dollars. It can provide solutions that will give an astounding growth potential inside of the healthcare industry.

DeFi is based around community governance, community funding, and the principle of transparency. It has the power to provide financial solutions that will expand the accessibility to affordable healthcare around the world.

Projects based around DeFi solutions have the power to bring the most benefits to those who need them, the community. Groundwork already exists, now it should be built upon and grown to scale.

DeFi has the power to remove almost all barriers currently existing between people and affordable access to healthcare. It is the future of healthcare.

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Cardano, Ontology, Coin Price Analysis: 19 September



Cardano formed a bearish pattern on the charts as it braced for another dip in its price. The bearish pressure on the crypto-asset abated briefly, but sellers once more stepped in at a level of resistance to effect a slide for ADA. Coin, on the other hand, formed a bullish pattern. Ontology also displayed signs of bullishness.

However, since major altcoins seem to bleed whenever Bitcoin makes a move to the upside or down, another move could invalidate altcoin chart patterns.

Cardano [ADA]

Cardano, Ontology, Coin Price Analysis: 19 September

Source: ADA/USD on TradingView

Cardano appeared to form an uptrend from its recent lows as it briefly rose past its resistance at $0.097. However, sellers have prevailed since and the price was forming lower highs over the past week.

ADA formed a descending triangle pattern, as shown by the white line. This was accompanied by falling trading volume, also highlighted by the same. Such a bearish pattern signaled an imminent drop in the asset’s price.

The next level of support for ADA, beneath $0.091, lay at $0.085.

Cardano was in the news recently when IOHK announced a $250K public fund for Cardano community innovation, Project Catalyst. “Anyone can bring their idea and create a proposal,” the announcement said. “Through a public vote” winning proposals will begin a development process, it added.

Ontology [ONT]

Cardano, Ontology, Coin Price Analysis: 19 September

Source: ONT/USD on TradingView

The 20, 50, and 100 SMA (white, yellow, and pink respectively) showed that the past couple weeks have seen an uptrend. Their crossovers also indicated bullishness in the near-term.

Further, the MACD was forming a bearish crossover over the past few days. And yet, the previous week saw every price drop beneath this support being bought up as many candles near the $0.78-support level had significant tail wicks.

The outlook for ONT remained bullish, but a close beneath the support might suggest short-term bearishness. Coin [CRO]

Cardano, Ontology, Coin Price Analysis: 19 September

Source: CRO/USDT on TradingView Coin was forming a bull pennant on its 4-hour charts. The same was evidenced by the white lines which formed the pennant, while the yellow line formed the flag pole of the pattern. The height of the flagpole is generally the upside target for this pattern. Here, the target would be $0.19.

The Parabolic SAR also gave a buy signal. The dots formed by the indicator would be a good place to set a stop-loss, as the pattern would be invalidated if the price closes beneath the pennant.


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