There’s no denying that cryptocurrency has taken over the world. Since the explosive impact of Bitcoin hit the economy several years ago, the industry hasn’t slowed down since, and there are cryptocurrencies and blockchain systems and companies popping up all over the place and in every sector.
With this, it should come as no surprise that Initial Coin Offerings (ICOs) now have bigger funding for ventures in this industry than any other traditional venture in history. It’s big business, and it’s not one you’re going to want to ignore.
However, with your own cryptocurrency or blockchain company, marketing to the masses is going to be one of your biggest challenges, especially since the competition out there is so rampant. Today, we’re going to talk about some of the key ways you can market your company while giving your campaign the best possible chances to succeed.
The Chances of Success are Slim
We’re not saying this to put you off; it’s simply a fact. Around 90% of all startups will fail within three years, many of which in their first year. This means to be successful; you need to be in the top 10%. This might sound scary, but if you’re willing to put in the hours and have the determination to succeed, there’s no reason why you can’t.
Remember, you only need to get it right once.
“However, this means you need to put yourself into the mindset of being in the top 10% and making decisions that will make you stand out against thousands of other projects. This is what we’ll talk about for the rest of this article,” shares Jenny Piercing, from a crypto writer at Originwritings and Nextcoursework.
Be Yourself, But Be Simple
You already have your own voice and your own style of putting yourself across because there’s no other company like you, so embrace it and roll with it. If you’re copying other projects or trying to emulate what they do, you won’t stand out, and you won’t succeed.
However, you also need to make sure you’re keeping things as simple as possible. There’s absolutely no reason you need to overcomplicate your campaign or the way you present yourself. Imagine your marketing to someone who has no idea what blockchain is technically, and sell this way.
Solve Problems, Don’t Seek Them
There are two different types of companies. Those that see a problem and create a solution, and those who create a solution and try to find a problem. You do not want to be the latter. Your company needs to be providing a real and comprehensive solution to a problem they are currently experiencing, even if that means just making their lives easier.
Spread the Word as Much as Possible
Competition is fierce in this industry, so you need to make sure you’re getting the word of your project out there, so anybody who’s interested in the blockchain industry cannot miss you. Create outstanding blog content and articles for your own website and guest posting on others.
Connect with the larger blockchain community through social media and forums. Reach out and get on YouTube channels and podcasts, and review sites, and business interview websites. You need to go large on marketing and get yourself everywhere you can get. The more people who know about you, the more potential you have to be successful.
Forget About Your Marketcap
“Every cryptocurrency goes up and down. Bitcoin goes up a lot, and it also goes down a lot. Every currency does. When it comes to marketing, forget about it and focus on what makes your product or service different. You could hit a massive gain in the short-term and create a lot of content to advertise it, only for it to go down again,” explains Paul Diaz, from a crypto writer at Academicbrits and Phdkingdom.
It’s not worth wasting your time. Just focus on spreading the word for the long-term gains, not celebrating the short-term, fleeting wins.
Get Involved with User-Generated Content
It’s always a great idea to get your community involved and encouraging them to create their own content that you can then use to market further. Not only does user-generated content create social proof that people are interested in your product, but it always gives you free content you can use to market with.
The more dedicated your fanbase and community is, the more loyal they’ll be, and the more sustainable your long-term growth will be.
The post How to Create a Very Successful Cryptocurrency Marketing Campaign appeared first on The Merkle News.
Bitcoin SV long-term Price Analysis: 26 October
Disclaimer: The findings of the following article are the sole opinion of the writer and should not be taken as investment advice
While Bitcoin rallied above $13,000 once again, at press time, a few other altcoins were also making a dash for their immediate resistance levels. 10th-ranked Bitcoin SV’s price rose by 12.46 percent over the past one week, with a relatively high spike of 4.36 percent over the past 24 hours. However, the rally might note a period of turbulence soon.
Bitcoin SV 12-hour chart
At the time of writing, the 12-hour chart for Bitcoin SV was keeping up with the ascending triangle pattern and it seemed like the eventual breakout above $200 might take a while. As identified by the chart, the price did register a re-test of the parallel trendline of the pattern, but it did not complete a complete breach. With the price hovering right under $180, at press time, there was a high chance that the price would attain a breakout from the ascending triangle over the next few days, but the turnaround can be more drawn out as well.
At the time of writing, Bitcoin SV was receiving the underlying support of the 50-Moving Average, but a retest at $165 remained a possibility.
According to Stochastic RSI, the breakout downwards might surface within the next few days as the bearish indicator closes in on a crossover with the bullish line in the overbought zone.
Bitcoin 1-day chart
The 1-day chart for Bitcoin SV highlighted a rising wedge pattern, one that falls in line with the eventual bearish movement. While the breakout from the pattern might not take place over the current week, a pullback under $170 should unfold soon.
The price range between $180 and $170 appeared crucial as the crypto-asset has hardly noted higher consolidation at this range.
Finally, the On-balance volume, at press time, was dropping below the neutral zone, hence, the retail side might be exiting the market as strong hands might need to dip in again to pump the price. Speaking about volume, trading volume was extremely minimal as well, keeping the price movement highly volatile and unsure.
Treasury official appointed to crypto-risk management platform
Prominent Risk Management platform TRM Labs has appointed former Treasury Official Ari Redbord to a critical role. Former Treasury official Redboard, well known for his work on the Treasury’s FinCEN taskforce, will now represent TRM as its head of government and legal affairs. This appointment is the latest move by the Federal government in their […]
Prominent Risk Management platform TRM Labs has appointed former Treasury Official Ari Redbord to a critical role. Former Treasury official Redboard, well known for his work on the Treasury’s FinCEN taskforce, will now represent TRM as its head of government and legal affairs. This appointment is the latest move by the Federal government in their bid to regulate Cryptocurrency platforms.
The Co-founder of TRM, Esteban Castaño, said that the firm’s data could be essential in the Treasury’s ongoing war with financial fraud. He went on to say that TRM could offer valuable insight into the risks that pervade cryptocurrency markets, protecting consumers and businesses.
Ari Redbord’s previous work at the Treasury included working as an advisor for the undersecretary for Terrorism and Financial Intelligence. While his work with FinCEN focussed primarily on cryptocurrency markets and similar concerns, making him more than qualified for the position at TRM.
Appeasing The Treasury?
When asked whether Redbord’s appointment to head of government and legal affairs indicated a shift in favor of government regulation, Castaño became defensive and acted quickly to quash any doubts over the position. He insisted that TRM’s focus would not be on “being the long-arm of the law” and emphasized that the move would mean less government regulation of cryptocurrency platforms. :
“…a company like TRM allows for less regulation, quite frankly, by allowing governments around the world to be more comfortable than they can identify suspicious activity and get those bad actors out of this.”
The Treasury and other regulators have made numerous moves in recent weeks that would enable greater control of cryptocurrency platforms by the Federal Government. This push is part of a well-documented effort to combat money-laundering and other financial crimes on cryptocurrency platforms. The crypto community will likely see Redbord’s appointment as the US is coming one step closer to achieving that goal.
SwapSpace: Quick Cryptocurrency Swaps at No Additional Fees
The cryptocurrency field is growing at a considerable rate as more companies and individuals get involved.
As CryptoPotato recently reported, Google searches for the ‘buy crypto’ key phrase have surged to their highest point since all the way back in January 2018 – during the peak of the ICO bubble.
Google traffic is usually a very good indicator of retail interest in the field, but institutions are not lagging behind. Another report by the giant multinational financial services corporation Fidelity Investments revealed that 36% of institutional investors own Bitcoin and other cryptocurrencies.
Amid the growing popularity, more venues are offering seamless exchange and swaps of various crypto assets.
One of such platforms is SwapSpace. With a particularly intuitive swapping process and over 350 coins and tokens, as well as more than 60,000 exchange pairs, the platform has managed to establish itself as one of the more convenient ones to use if you want to quickly swap your coins without having to go through a lengthy registration.
What is SwapSpace?
SwapSpace brings forward an instant aggregator of cryptocurrency exchanges. The number one priority of the company is to save time for their clients and to make the process as easy as possible.
Users don’t have to spend excessive time searching for pairs and comparing rates, privacy features, and fees on different services.
All they have to do is choose the most appropriate swap option from different instant exchange services for the selected exchange pair. There are no limits on the amount to be exchanged, no registration, and a process that takes no more than four quick steps.
How Does SwapSpace Work?
Right off the bat, as soon as the user lands on the website’s homepage, they will see the swapping interface, which is particularly simplified. Here are the steps that have to be taken to successfully complete a crypto swap.
Step #1: Select your tokens
On the homepage of the website, you’ll find the following screen:
Here, you need to choose the crypto that you want to send and the one that you want to receive. In this example, we are swapping Bitcoin for the stablecoin USDT. Enter the swap amount and hit “View offers.”
Step #2: Select the best offer
As soon as you hit that red button, this is the screen that you will get:
The platform filters the offers automatically, and you will always get the best rate displayed on top. You can choose the swap option by the rates or by exchange flow: SwapSpace offers both fixed and floating rate exchanges.
In this case, the best rate is provided by SimpleSwap, and as soon as you hit “Exchange,” you will get to the next step of the process.
Step #3: Enter the recipient’s address
During this step, you will have to enter the address of the recipient.
In this case, we will be inputting the address that will receive the USDT once the BTC swap is completed.
Step #4: Transfer funds to the exchange service
This is where you would have to send the coin or token that you want to swap.
The last step is just to wait for the exchange to be completed. You will be able to see all the details of the transaction, read information about the partner you’ve chosen, and the average time it takes to complete the exchange.
That’s pretty much it. SwapSpace requires no further actions to be taken, and just like that, you’ll be able to swap your cryptocurrencies in a quick and seamless way.
It’s also worth noting that customer support works all over the clock and replies instantly. Overall reviews of the platform provided via Trustpilot are positive. There’s no limit to the amount you can swap, and there are no additional fees that you’ll have to worry about.
Pros and Cons
As with everything, there are certain benefits and drawbacks to using SwapSpace.
- The process is very quick and simple
- No additional fees
- No registration
- An abundance of cryptocurrencies
- Fixed and floating rates
- The company is relatively new, registered in 2019
- No support for fiat currencies
Binance Futures 50 USDT FREE Voucher: Use this link to register & get 10% off fees and 50 USDT when trading 500 USDT (limited offer).
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