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How WebAR will Change Advertising?

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Augmented Reality is a naive technology, even if it was first coined in the year 1990. More recently in the year 2016, the AR got its pace and more recently it is fast grabbing the internet and technology world. With the Augmented Reality being considered as a valuable addition to the technology world, we believe the Web-based Augmented Reality will soon reach the mainstream with the markers.

Most of the technical experts are exploring the Web Augmented Reality and better ways on how to implement it. Since it is considered to be a valuable addition to easily convert the existing websites and their pages; “WebAR” is sure to change the perspective of the buyers and the look of the current websites and web pages.

So What is WebAR

WebAR is a new emerging technology that uses your mobile device to provide an augmented reality (AR) experience. As the name suggests WebAR uses the same underlying technology that any other website uses, this allows us to create AR experiences that are just as dynamic as a typical website or web app and does not need an app (no mobile app or wearables). the AR can be experienced by just visiting a webpage or triggered by the browser.

What Difference Does It Make 

Up until now, you need to have a standalone app (or integrate functionality into an existing app) to experience Augmented Reality. WebAR promises to take away the hassle of downloading an app. With this advancement, the potential reach for a brand grows significantly providing the convenience for consumers to click an image to open the mobile camera and experience AR instantly. 

WebAR can be easily run on web browsers on Android, iOS, Windows, and Mac systems. It is easy to implement cross-platform without apps. WebAR is mainly shared by URLs

WebAR can change the perspective of the website’s visitors

Take for example, with the advent of the WebAR people can learn better on the education websites and at the same time, the potential homebuyers can visualize the objects they look may appear at their homes, during the times of shopping instantly by a click on the mobile page from their mobile devices without a need to install anything and it provides the ability for content creators to make the content more flexible and scalable. 

How things are changing for the WebAR?

More recently, the availability of AR on the Smartphones ensured that the future of this technology is going to be very bright. In the year 2017, the introduction of Apple’s ARKit and Google’s ARCore software development kits (SDKs) fuelled the augmented reality development and further signaled confidence, innovation, and confidence in the technology industry. This development pushed the various other interested parties like developers, brands, startups, and various other agencies in the tech world to get involved in the development of the WebAR.

WebAR Augray

How the Advertising Industry Benefits from WebAR?

The already advertising world which is occupied currently with the social media ads, Google PPC and some other ways of advertising, with the advent of the WebAR, the advertising industry will gain another dimension to work on. The WebAR will offer another way to the promoters of the business to add a new and very innovative way of advertisement. 

Sony Pictures recently released an experience for Spider-Man: Into the Spider-Verse. Called the Spider-Verse Web AR Experience, the application lets users interact with the titular wall-crawler, take pictures, and even share them to social media. Since it’s all web-based (no pun intended), users don’t need to download an app at all.

With the advent of the WebAR, the user conversion will become easy. As the WebAR will work on the browsers of Smartphones, the conversion can be easily done with the better call to action. All the brands will gain another hand to tell their part of the stories in a much better and innovative way and at the same time ensures the speedy customer grabbing and better leads. 

As WebAR will be more interactive and real as compared to the banners and images, the WebAR will surely offer an upper hand to the brands that will be incorporating this technique in their advertising campaigns converting those banners and images instantly into an AR experience. The specialty of the WebAR ‘better interaction’ can offer a new and innovative way to the audience target, who are already flooded with the same boring banners and images and more or similar advertising campaigns. 

Take for an example of an advertising campaign, with a big billboard showing the movie release in upcoming days. With the old advertising technique, you will only know about the date of the movie release, but what if the same advertisement offers you a chance to watch the trailer of the movie on your Smartphones, by just scanning the billboard advertisement using their regular mobile camera. This is where the augmented reality holds the advantage. 

Current Scenario of WebAR

Although it has evolved and matured over the past few years of R&D, it may not provide the rich media content that an app would provide with all XR features that of an app at least for now. IT may have some limitations on low-end android devices and some browsers may not support (other than Safari and Chrome). But it is not far off. We believe what is available now is good enough to make the marketing impact to provide an aha! moment instantly.

As it eliminates the biggest hurdle of app install and retention issues and will be quickly adopted by a business to convert their marketing avenues in the internet world of eCommerce or social media into an AR-enabled.

We believe the XR adoption will hit the mainstream very rapidly and AugRay has numerous options to choose from with a plug and play model of your existing 3D contents, or could create one for you in short time. AugRay’s WebAR gaming platform can instantly deploy mobile games to entertain consumers, can reward, deploy product experience and re-engage with AI-based analytics. Call us at [email protected] for more information on how webAR can make an impact on your business. Be the first to adopt by taking advantage of this technology and adopt innovation in your marketing efforts. 

The post How WebAR will Change Advertising? appeared first on Augray Blog.

Source: https://augray.com/blog/how-webar-will-change-advertising/

Blockchain

CFTC charges crypto futures trader for failure to register in the US

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On Monday, the Commodity Futures Trading Commission filed charges against Laino Group for soliciting U.S. investors to trade in futures on commodities including Ether, Litecoin and Bitcoin without registering with the commission.

Per the CFTC’s complaint the St. Vincent-registered Laino Group, doing business as PaxForex, used a network of U.S.-based affiliates to solicit American retail investors. In doing so, Laino Group violated the Commodity Exchange Act.

The CFTC did not specify the extent of Laino Group’s activities. The commission’s request for relief indeed suggest that they themselves don’t know how much the trading platform took in without registering. In addition to calling for full return of all funds accumulated, the CFTC’s complaint asks for:

An order directing that Defendant, and any successor thereof, make an accounting to the Court of all of its assets and liabilities, together with all funds it received from and paid to customers.

Particularly noteworthy here is the jurisdictional boundary being established. The CFTC has consistently called Bitcoin a commodity in recent years. The appearance of Ether and Litecoin in a list with Bitcoin as well as traditional commodities like gold and silver within an action from the CFTC suggests that the Commission is treating these others as commodities as well, which CFTC Chairman Heath Tarbert suggested last year. 

The question of which cryptocurrencies should be under CFTC jurisdiction came up in a pair of bills introduced to the House of Representatives last week.

Source: https://cointelegraph.com/news/cftc-charges-crypto-futures-trader-for-failure-to-register-in-the-us

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Blockchain

Swipe’s SXP Token Jumps Over 25% Ahead of Swipe Governance Mainnet Deployment

The price of Swipe’s SXP token has jumped well over 25%, from $1.29 to $1.65 at press time, after Swipe Governance’s (SG) smart contracts were successfully audited by CertiK and SG’s mainnet deployment started being prepared. According to an announcement posted on Twitter, Swipe Governance’s smart contracts were successfully audited by CertiK, and Swipe Governance’s […]

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The price of Swipe’s SXP token has jumped well over 25%, from $1.29 to $1.65 at press time, after Swipe Governance’s (SG) smart contracts were successfully audited by CertiK and SG’s mainnet deployment started being prepared.

According to an announcement posted on Twitter, Swipe Governance’s smart contracts were successfully audited by CertiK, and Swipe Governance’s mainnet is now scheduled to be deployed on Friday, October 2.

The tweet points out that the Swipe Governance protocol will allow SXP token holders to vote and control various paraments of the cryptocurrency’s development via the Swipe network.

Responding to the announcement some users touted their faith was restored in the project and they are now “super bullish” on it. Notably, others pointed out that the news appeared to have been leaked somewhere, as before the official announcement the price of the SXP token started surging.

The code behind the Swipe Token itself had notably already been audited by CertiK. In an announcement published last year, Swipe pointed out the audit was meant to ensure the SXP token would be “secure against some of the most critical vulnerabilities.”

The token, the team wrote, is the “center piece of network fuel and access to receiving the services provided by Swipe.” The announcement details CertiK conducts audits using Formal Verification, which goes beyond checking for bugs and vulnerabilities and “leverages rigorous mathematical theorems to check whether the source code of a program meets its specification.”

The Swipe Governance audit announcement saw SXP’s price jump to over $1.8 before the token’s price started correcting. The token hit an all-time high of $4.3 back in August, one month after leading cryptocurrency exchange Binance acquired Swipe for an undisclosed sum.

Source: CryptoCompare

Binance acquired Swipe and listed the SXP token back then. The cryptocurrency exchange’s acquisition of the firm appears to be related to its Binance Visa Card, a cryptocurrency debit card that lets users pay with crypto anywhere Visa is accepted.

The Binance Visa Card uses Swipe’s technology and rolled out to users in the European Economic Area earlier this month.

Featured image via Pixabay.

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Blockchain

Bitcoin Closes Above $10,000 for a Record 63 Days Straight

Bitcoin (BTC) continues to break new ground. According to data aggregated by Messari, on Sunday, 27 Sept., it broke another record — closing at $10,793, thus making it 63 consecutive daily closes above the $10,000 handle. The current streak eclipses the previous record of 62 days, which lasted from Dec 1, 2017 – Jan 31, […]

The post Bitcoin Closes Above $10,000 for a Record 63 Days Straight appeared first on BeInCrypto.

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Bitcoin (BTC) continues to break new ground. According to data aggregated by Messari, on Sunday, 27 Sept., it broke another record — closing at $10,793, thus making it 63 consecutive daily closes above the $10,000 handle.

The current streak eclipses the previous record of 62 days, which lasted from Dec 1, 2017 – Jan 31, 2018, a period during which bitcoin reached its all-time high of just above $19,900.

Bitcoin’s latest extended consolidation above the five-digit mark, however, is proving different than previous runs. This time around, there is less hype, and in terms of price, things are relatively quiet, mostly fluctuating between $10,000 and $12,500.

In fact, the 180-day return volatility for the world’s premier cryptocurrency has dropped nearly 50% in September, per Coin Metrics.

During the last three months, any dips under 10k were aggressively bought. And according to The Crypto Lark, this is evidence of “halving effects starting to be felt.” In reaction to the news, the co-founder of Morgan Creek Digital and well-known podcaster Anthony Pompliano, for his part, tweeted:

Striking a slightly different tone, Matt Kaye, the managing partner of Blockhead Capital, commented,

we are essentially at $11k with no euphoria. No derivative long build-up. High stablecoin balances. Shorts are still unwinding. The sentiment is cautious at best (justifiably so with macro backdrop). Appreciate the rarity of this moment.

The broken record occurred around the same time it came to light that investment firm Grayscale was again adding to its Bitcoin Trust. At current prices, the additional investments are said to be about 17,100 BTC, worth approximately $186 million.

Meanwhile, bitcoin’s price is approaching a crucial resistance area, a breakout above which could confirm that the trend is bullish. For more in-depth Bitcoin analysis, click here.

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Source: https://beincrypto.com/bitcoin-closes-above-10000-for-a-record-63-days-straight/

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