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PetLife: Blockchain for Veterinary Medicine



In a time when blockchain is revolutionizing the security and accessibility of healthcare solutions, one company aims to bring those benefits to veterinary medicine. Petlife, an Estonian start-up partnering with a New York-based engineering team, hopes to use blockchain technology to offer telemedicine for pets.

According to Petlife’s whitepaper, 54% of respondents to a Health Industry Distributors Association’s study are willing to use telemedicine. And with people spending more and more money on pets, Petlife hopes to satisfy the growing demand for quick and secure healthcare for animals.

24/7 access to pet care

The telemedicine model is appealing for many reasons. Firstly, it allows consumers to reach out to qualified veterinary professionals from the comfort of their own homes as soon as symptoms occur for their pet or farm animal. Petlife offers 24/7 access to a trained network of veterinarians, and claims that they will be able to answer a query within 14 minutes.

Using video conference and chat, pet owners can use the Petlife app to determine what’s troubling their pet. Users have access to various specialists: dermatologist, surgeon, oncologist, etc. During the consultation, the veterinarian will review the pet’s medical record, current symptoms, and prior prescriptions. After questioning the pet owner, they should be able to make a diagnosis and order a prescription.

Medical Records Security & Blockchain Technology

Petlife uses Ethereum blockchain technology to store medical health records. The Petlife medical record includes animal information, test results, immunization results, and personal info—any and all secure and private data. Their Ethereum-based “personal” blockchain will allow users to access their own pet’s data. With this personal account, the user can set permissions for vets and insurance companies, thereby maintaining control of their pets’ data.

petlife application

Blockchain will allow for an immutable record of any transactions that take place over Petlife’s network, while also providing the user with a centralized medical record for their pet.

Who does it work for?

According to Petlife,  the market for veterinary services grows up to 8% every year – making it a 30 billion dollar industry in 2018. With this in mind, it plans to appeal to many consumers all over the world. Starting with consultants: Petlife emphasizes the possibility of monetization in the form of direct sales and consultations of their services.

But Petlife’s marketing emphasizes the individual pet owner in their presentation paper. For example, if a consumer is far away from a veterinarian, they can use the app for quick assistance. Petlife also offers a “second opinion” service in case a customer doesn’t quite trust the diagnosis made by their veterinarian. Also, say your pet needs access to a common prescription? Petlife hopes to ease the process of getting a prescription through the app.

And it’s not just pet owners that can use this technology, but farmers and ranchers. Because diseases are a serious and escalating issue in animal agriculture, this could mean great things for agricultural safety. In fact, Petlife claims that their service will certainly help to combat zoonotic diseases that can spread rapidly on farms.

Token economics: the PETL currency

Like many industries that use blockchain, Petlife has developed their own cryptocurrency called PETL. Those who participate in their crowdfunding campaign will receive bonuses that will then be used for goods and services through the app. Petlife even plans to open an actual store in Zug, Switzerland, where PETL tokens can be used for things like animal feed, clothing for pets, and pharmacy medicine.

petlife application

Through the app, PETL tokens can be used to pay for everything from consultations to X-rays to MRI results. And as with every blockchain transaction, these cryptocurrency transactions will be secure, recorded, immutable, and time-stamped for maximum security.

Petlife proposes to bring blockchain solutions of secure, private transactions to the everyday consumer, allowing pet owners 24/7 access to care. This, along with a variety of exciting blockchain technologies, continues to revolutionize the way we envision healthcare.




Crypto Market Analysis: 26th October 2020



In a week where equity markets have stagnated, bitcoin bucked the trend as it pushed through the $12,000 resistance level, as well as touching and seeing some resistance at $13,000. Altcoins were buoyed by bitcoin’s rise, with ethereum, XRP, litecoin and chainlink all showing upward trajectories too.

Simon Peters, analyst, eToro: Bitcoin blasts through $12,000 barrier 

Bitcoin price action has dominated attention in the last week, rapidly reaching year to date highs. It approached and then subsequently smashed through the much-feted $12,000 mark with such strong momentum, there is every chance the cryptoasset could just push right on through to $14,000.

If we were to see some pullback towards $12,000, I would urge investors not to be too worried. We may end up in a period of consolidation just above that level. I’ve highlighted many times in these pages that there is still time in 2020 for a bitcoin bull run, and my view remains the same (Will 2020’s Q4 be an autumn of alts, or will they fall? 13th July).

So, what instigated last week’s bullish run? A number of positive developments in the crypto space,  most notably PayPal announcing it would enable its users to pay for goods and services in cryptoassets. This would introduce a massive user base to crypto, with PayPal boasting 346m active accounts, all of whom will be able to hold and shop using bitcoin, Bitcoin Cash, Ethereum and Litecoin once the service has been rolled out.

This positive development was compounded by a discussion earlier in the week on the IMF’s Cross Border Payments Panel, in which Federal Reserve chairman Jerome Powell reiterated that a US CBDC continues to be on the radar, whilst also opening the door for private firms to get involved in the endeavour.

These developments are further backed on by positive statistical data. Glassnode’s investor sentiment index is gaining, open interest on bitcoin futures is increasing and short positions are unwinding. The combination of strong fundamentals and positive news for the cryptoasset are providing the rocket-fuel needed for bitcoin’s blast-off.

David Derhy, analyst, eToro: Look to $20,000 instead of back at $12,000 

As Simon highlighted, the current run could simply push through all the way to $14,000. If that is the case, then the next level from a technical and fundamental perspective would be $20,000. With the US election coming up next month, further economic stimulus from the government is going to happen even if the size of that stimulus is still up for discussion. I am of the view that we won’t see a drop back down below $12,000 for a while yet.

With the reduced volatility we are seeing, institutional investors are more and more interested in buying bitcoin. Combine this with the host of listed companies also looking to add bitcoin to their balance sheets, and the springboard for bitcoin prices continues to look very positive. 

Simon Peters, analyst, eToro: Stimulus fears could stoke the fire for Bitcoin 

With the ‘if’ of economic stimulus in the US out of the way, what matters now is the ‘how much’ and the ‘where’. How much money is the US government going to be pumping into the economy? What areas will they target and does that strengthen the use case for bitcoin? As David mentioned, the size is dependent on who wins the election, but any outcome will almost certainly lead to stimulus. If the Fed will be funding this by adding US treasuries to its balance sheets, then this would surely reinforce the argument for bitcoin as an alternative currency. Both sides have also agreed for another stimulus check of $1,200 to every citizen, but the rest will most likely go towards preserving jobs.

If this is the case, then we may also see an uptick of inflation, another important aspect of Manfred Antranias Zimmer from Pixabay


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Bitcoin SV long-term Price Analysis: 26 October



Disclaimer: The findings of the following article are the sole opinion of the writer and should not be taken as investment advice

While Bitcoin rallied above $13,000 once again, at press time, a few other altcoins were also making a dash for their immediate resistance levels. 10th-ranked Bitcoin SV’s price rose by 12.46 percent over the past one week, with a relatively high spike of 4.36 percent over the past 24 hours. However, the rally might note a period of turbulence soon.

Bitcoin SV 12-hour chart

Source: BSV/USD on Trading View

At the time of writing, the 12-hour chart for Bitcoin SV was keeping up with the ascending triangle pattern and it seemed like the eventual breakout above $200 might take a while. As identified by the chart, the price did register a re-test of the parallel trendline of the pattern, but it did not complete a complete breach. With the price hovering right under $180, at press time, there was a high chance that the price would attain a breakout from the ascending triangle over the next few days, but the turnaround can be more drawn out as well.

At the time of writing, Bitcoin SV was receiving the underlying support of the 50-Moving Average, but a retest at $165 remained a possibility.

According to Stochastic RSI, the breakout downwards might surface within the next few days as the bearish indicator closes in on a crossover with the bullish line in the overbought zone.

Bitcoin 1-day chart

Source: BSV/USD on Trading View

The 1-day chart for Bitcoin SV highlighted a rising wedge pattern, one that falls in line with the eventual bearish movement. While the breakout from the pattern might not take place over the current week, a pullback under $170 should unfold soon.

The price range between $180 and $170 appeared crucial as the crypto-asset has hardly noted higher consolidation at this range.

Finally, the On-balance volume, at press time, was dropping below the neutral zone, hence, the retail side might be exiting the market as strong hands might need to dip in again to pump the price. Speaking about volume, trading volume was extremely minimal as well, keeping the price movement highly volatile and unsure.


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Treasury official appointed to crypto-risk management platform

Prominent Risk Management platform TRM Labs has appointed former Treasury Official Ari Redbord to a critical role. Former Treasury official Redboard, well known for his work on the Treasury’s FinCEN taskforce, will now represent TRM as its head of government and legal affairs. This appointment is the latest move by the Federal government in their […]



Prominent Risk Management platform TRM Labs has appointed former Treasury Official Ari Redbord to a critical role. Former Treasury official Redboard, well known for his work on the Treasury’s FinCEN taskforce, will now represent TRM as its head of government and legal affairs. This appointment is the latest move by the Federal government in their bid to regulate Cryptocurrency platforms.     

The Co-founder of TRM, Esteban Castaño, said that the firm’s data could be essential in the Treasury’s ongoing war with financial fraud. He went on to say that TRM could offer valuable insight into the risks that pervade cryptocurrency markets, protecting consumers and businesses.  

Ari Redbord’s previous work at the Treasury included working as an advisor for the undersecretary for Terrorism and Financial Intelligence. While his work with FinCEN focussed primarily on cryptocurrency markets and similar concerns, making him more than qualified for the position at TRM.  

Appeasing The Treasury? 

When asked whether Redbord’s appointment to head of government and legal affairs indicated a shift in favor of government regulation, Castaño became defensive and acted quickly to quash any doubts over the position. He insisted that TRM’s focus would not be on “being the long-arm of the law” and emphasized that the move would mean less government regulation of cryptocurrency platforms. :  

“…a company like TRM allows for less regulation, quite frankly, by allowing governments around the world to be more comfortable than they can identify suspicious activity and get those bad actors out of this.”    

The Treasury and other regulators have made numerous moves in recent weeks that would enable greater control of cryptocurrency platforms by the Federal Government. This push is part of a well-documented effort to combat money-laundering and other financial crimes on cryptocurrency platforms. The crypto community will likely see Redbord’s appointment as the US is coming one step closer to achieving that goal.  

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