Since launch, Smart Advertising Transaction Token commonly known as SaTT has been making headlines in the crypto airwaves for their revolutionary blockchain-based products. Conceived out of the desire to bring decentralization to the advertising industry, SaTT deploys blockchain innovation to bring transparency, efficiency, and non-custodial advertising gateway to the ad industry.
SaTT is an influencer-based advertising product that connects advertisers to publishers (social media influencers) together, allowing publishers to create content via these social media channels and in turn get paid for their effort based on the level of engagement derived (number of views, shares, likes, comments of the publication).
With the help of decentralized smart contract oracle, SaTT connects advertisers to publishers (social media influencers) together, allowing publishers to create content via these social media channels and in turn get paid for their effort based on the level of engagement derived (number of views, shares, likes, comments of the publication).
Early this year, SaTT integrated its decentralized advertising solution with the top social media platforms including Facebook, Instagram, Youtube, and Twitter. Allowing advertisers to promote their products and services through influential marketing strategies.
SaTT Embarks On A 6-Months Journey To Open-source
What makes SaTT a unique advertising solution is its decentralization powered by blockchain technology, one that isn’t common in the ad industry. Being a brainchild of several years of innovation by experienced blockchain and marketing professionals, SaTT takes decentralization seriously. As such, the project announced sometime in October their plans to go open-source. Commenting on the development, the SaTT team noted that:
“It has always been clear to us that a blockchain project, decentralized by definition, cannot be constrained by a centralized environment. This is why after much consulting amongst our team, advisors, and associates, we have decided that SaTT is ready to be an open-source project!”
With this move, SaTT aims to build a project that can “benefit from community contributions and exceed our vision and know-how, establishing itself as a universal reference.” For this six months period, SaTT will be focused on releasing its enterprise crypto wallet for iOS users, redeploying the SaTT wallet interfacing, adopting “Pay by SaTT” for enterprise e-commerce, and many more.
Within this timeframe, every single product released by SaTT will be made open-source. Once open source, SaTT will benefit from wide-range community contributions liken to what is currently being witnessed in the Ethereum community for instance.
SaTT is currently trading on a couple of centralized exchanges and has taken up the initiative to get onboard on a number of decentralized exchanges (DEXs) to align its commitments to building a sustainable decentralized ecosystem.
Currently, SaTT is listed on two of the most popular and largest DEXs by trading volume, Uniswap, and Binance DEX. The most recent listing is Binance DEX which came as a surprise move to the community, a development that sets SaTT on the path to becoming a prominent actor in the Binance ecosystem.
The news of Binance DEX listing was received massively, which resulted in a mammoth rally of over 50% in SATT price to set a new all-time market capitalization of $12.5 million. Since the opening of the year, SATT has rallied more than 150% to reach its current price, with a lot of potential for the future.
The SATT token is deployed on the Binance Chain as BSATT and is listed under the BNB market, BSATT has been available for trading under the BSATT/BNB pairs beginning from January 8th.
SaTT journey to an open-source, fully decentralized advertising platform sets the project on the path towards providing an advertising solution with the lowest cost, instant and efficient payment network, decentralized governance system, and relevant statistics.
The Founding Team
Blockchain-based advertising solution SaTT was founded by founder and CEO Gauthier Bros who are owners of ATAYEN Inc., a marketing company that has a reputation for developing and deploying business pages for enterprise companies on Facebook.
The team leverages on its numerous years in the advertising industry to bring a lot of innovation to SaTT. In order to deliver a concise and transparent advertising metric, SaTT utilizes the smart contract oracle developed by ATAYEN to interface between advertising data sources to convey analytical data on the performance of an ad campaign.
Since its inception, the SaTT team hasn’t fallen short of delivering innovative blockchain-based advertising products both for enterprise and for everyday business use. The project’s journey to open-source positions it towards delivering workable and revolutionary blockchain products.
Disclaimer: The information presented here does not constitute investment advice or an offer to invest. The statements, views, and opinions expressed in this article are solely those of the author/company and do not represent those of Bitcoinist. We strongly advise our readers to DYOR before investing in any cryptocurrency, blockchain project, or ICO, particularly those that guarantee profits. Furthermore, Bitcoinist does not guarantee or imply that the cryptocurrencies or projects published are legal in any specific reader’s location. It is the reader’s responsibility to know the laws regarding cryptocurrencies and ICOs in his or her country.
Bitcoin’s Compound Annual Growth Rate Is ‘Unmatched in Financial History’, Analysis Shows
Bitcoin’s 10-year compound annual growth rate (CAGR) is “unmatched in financial history,” according to analysis conducted by on-chain analytics firm CaseBitcoin, which posted its findings on social media. According to CaseBitcoin, BTC’s near 200% CAGR is an “unheard-of number” and means that BTC investors have “nearly tripled” their money every single year for the last […]
Bitcoin’s 10-year compound annual growth rate (CAGR) is “unmatched in financial history,” according to analysis conducted by on-chain analytics firm CaseBitcoin, which posted its findings on social media.
According to CaseBitcoin, BTC’s near 200% CAGR is an “unheard-of number” and means that BTC investors have “nearly tripled” their money every single year for the last decade, if the returns are being compounded. In terms of return on investment (ROI), this would translate to a 5.2 million percent return over said period.
CaseBitcoin, as Cointelegraph reports, compared BTC’s CAGR with that of popular stocks such as Tesla and Amazon, noting that Tesla’s CAGR is “off the charts” by normal standards at 63.8%, and is still dwarfed by bitcoin’s growth. Amazon’s CAGR, on the other hand, is 33.5%.
The researchers further defended their analysis by pointing out that even BTC’s last decade could be a “cherry-picked timeframe.” They found that “Bitcoin’s CAGR dwarfs other benchmarks over ANY multi-year period in the past decade.” Their data compared BTC’s returns against the S&P 500 index, gold, and more.
The price of bitcoin has grown exponentially over the last 10 years. In its 12-year existence, the flagship cryptocurrency went from essentially being worthless to at one point being worth over $58,000 per coin, before a correction saw BTC’s price drop to $48,900 at press time.
While initially the cryptocurrency was adopted by those agreeing with the libertarian ideology, soon more investors started seeing potential in it. Several publicly traded firms have now invested in bitcoin, with MicroStrategy putting in over $2 billion to buy 90,869 BTC.
Next to MicroStrategy comes Tesla, which invested $1.5 billion in the flagship cryptocurrency. Other companies like MassMutual, Ruffer Investment, Stone Ridge, and Square have also allocated funds to bitcoin. As reported, last month the oldest bank of the United States, Bank of New York Mellon (NYSE: BK), has revealed it will start financing bitcoin and other digital currencies through the rollout of a new cryptocurrency custody service.
Featured image via Pexels.
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NFTs are changing the world of art and it is just getting started
TL;DR Breakdown Non-fungible tokens (NFTs) are changing the way art works in a crypto-related world. The subsector is bringing power back to the artists by ensuring authenticity and originality. The industry has seen a re-emergence in recent times as record sales are being recorded. If you mention the words “Bitcoin,” “Ethereum,” or “Cryptocurrency” next to […]
- Non-fungible tokens (NFTs) are changing the way art works in a crypto-related world.
- The subsector is bringing power back to the artists by ensuring authenticity and originality.
- The industry has seen a re-emergence in recent times as record sales are being recorded.
If you mention the words “Bitcoin,” “Ethereum,” or “Cryptocurrency” next to any digital savvy individual, they probably have an idea of what you’re talking about. But if you should mention NFT, only a few familiar with the cryptocurrency market and blockchain technology would actually be able to understand you. A non-fungible token (NFT) is a cryptographic token that represents something unique. They are ideal for unique digital items. While they are built on a blockchain network like cryptocurrencies, its difference lies in the fact that one token cannot be interchanged with another.
The crypto industry has been with us for close to a decade but NFTs did not start gaining public attention until the Crytptokitties project became popular around 2017. Cryptokitties is a game on the Ethereum network in which players buy, sell, and breed cats which are represented by unique tokens that are created by a smart contract. The game made many people aware of NFT and opened many to its potential, however this was short-lived. But towards the tail end of 2020, the crypto subsector began to re-emerge and today, news of how multimillion sales are being made dominates the headline.
One sector that has benefited most from NFT is the art world. For years, digital artists have struggled with protecting their copyrights and monetizing their works online. This has now changed with NFT. With these tokens, digital artists are able to create their works and sell them online, with the buyer getting a unique token which certifies authenticity.
NFTs and its Smart contract possess unique attributes like owner identity, accurate location of the artwork, web links, etc., which can be embedded in the work of art. Beyond this, Defi platforms and apps such as Raribles, Zora, Nifty Getaway, Foundation, and SuperRare have also emerged. All these platforms enable creatives of any kind, including digital artists, to monetize their creations.
What has spurred the growth of this space is the quest to own collectibles. For years, people have paid huge amounts of money to own physical collectibles like baseball cards, Pokémon Go cards, etc. This mania is now re-enacting itself in the digital space as well. Dapper Labs, the company that created CryptoKitties is leading the scene with NBA Top Shots.
The growth of the digital art space due to non-fungible tokens is unprecedented. In the opinion of some analysts, it is reminiscent of the Renaissance period in art. According to Ben Gentili, the digital artist whose work Block 21 sold for more than $130,000 back in 2020, “non-fungible tokens have created a paradigm shift in the art world with power returning to the hands of the artist.” He made reference to a similar scenario during the Renaissance.
What he forgot to mention is that the present phenomenon has more in common with the Renaissance than just giving the artists the power back. According to Art historian Alexander Nagel, concepts such as authenticity and forgery meant nothing in art until the Renaissance period. Today, it is that same concept of authenticity that NFT is bringing back to art. This is what made it possible for Chris Torres to sell his Nyan cat meme for $590,000 by adding an NFT, which distinguished that particular copy from the millions that are on the internet.
Recently, the musician Grimes collaborated with the digital artist Max Boucher to release the WarNymph collection that sold for a record $5.8 million. This is quite close to the record made by Beeple with his $6.6 million sale of CROSSROADS on Nifty Getaway. At present, the total value of NFTs sold is over $250 million.
The traditional art auctioneers are not missing out on the action either. As far back as October 2020, Christie’s auctioned Ben Gentili’s digital artwork, Block 21, which had 18 bidders and sold for more than $130,000. In its first purely digital art auction, a collection of Beeple artworks reached over $1 million in bids under 10 minutes of going up for sale. These further point to how in-demand NFT artworks are at present.
NFT and the crypto space
The crypto market stands to benefit a lot from the growing popularity of NFT. This boom also means that the adoption of crypto will increase substantially as the transactions for these non-fungible tokens are usually in cryptocurrencies. Even Christie’s is accepting ETH for its latest digital art collection auction.
With the ability of NFT to be applied across various industries such as art, gaming, ticketing and events, collectibles, and even in real estate, the growth of NFT will spur crypto adoption at an incredible rate.
Is NFT all glittering?
While NFT is already making waves and has a lot of uses and potential, it is important to understand that it is still in its early stages. Even the blockchain technology it is built on is still evolving. Thus, it is not without its challenges.
At present, the technicalities involved in using NFT platforms are a major challenge. The additional charges also represent a challenge, and the safety of the artwork, which is generally not stored on blockchain but a different website, remains questionable. However, it is too early to know how these challenges will be dealt with.
There is no doubt that NFTs have disrupted the paradigm of the art world, giving digital artists control over their works. While many critics have criticized the simplicity of the artworks that sell for so much, it is impossible to ignore the positive possibilities that this means for the industry as a whole.
Marc Lasry and former CFTC chair Giancarlo invest in BlockTower Capital
BlockTower Capital, a crypto industry investment firm, has received investments from billionaire hedge funder Marc Lasry and J. Christopher Giancarlo, the former CFTC chair.
The post Marc Lasry and former CFTC chair Giancarlo invest in BlockTower Capital appeared first on The Block.
BlockTower Capital, a crypto industry investment firm, has received investments from billionaire hedge funder Marc Lasry and J. Christopher Giancarlo, the former chairman of the Commodity Futures Trading Commission.
The investments were reported by Bloomberg. With the investments, the amount of which was not disclosed, BlockTower is added the co-founder of private equity firm Avenue Capital Group as well as a former regulator and proponent of a digital dollar to its investor ranks.
Lasry notably predicted in the summer of 2018 that bitcoin’s price could top $40,000, as reported by CNBC at the time. He also said that he’d personally invested in bitcoin. At press time, the price of bitcoin is roughly $47,750, according to Coinbase.
According to Dealroom, BlockTower’s portfolio includes Dapper Labs, the blockchain startup behind NBA Top Shot and CryptoKitties, Solana and Origin Protocol.
Disclosure: BlockTower is an equity investor in The Block.
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