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The Changing Face of Entertainment in the Augmented Reality Era

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The world is immersed into Augmented Reality (AR), a trendy technology which refers to computer displays that add virtual information to a user’s sensory perceptions. Currently, most AR research focuses on the see-through devices, which are worn on the head, overlaying graphics and text on the user’s view of their surroundings.

So, how do these AR systems work, simply put, they track the position and orientation of the user’s head to alight the overlaid material with the user’s view of the world? A process called registration helps graphics software place a three-dimensional image of a cap for example over a human head and keep it affixed when the user moves about in the room. While AR systems employ similar technologies, which are deployed into virtual-reality research, a segment where VR attempts to replace the real world in an enclosing way, augmented reality only supplements the same.

If you think that AR had a limit to what possibilities it can achieve then you are wrong. There is no real limit to what augmented reality can do to enhance the existing forms of entertainment.

Beginning from film and TV shows, Augmented Reality will allow film and TV shows to become more interactive that 3D-glasses could only dream to imitate. If you are a movie buff, then you must be interested in this. For the first time in history, augmented reality is ready to be used to bring films entirely off the screen by extending the visual story into the real world.

Travel & Tourism

What about a time where you can see what happened into pages of history? Today, the experiments with AR allow users to know about historical locations with the help of their mobile devices that come with graphical overlays. They teach users about historical locations where they can play games using AR, explore tourist destinations, or even deploy AR to teach and warn people about safety conditions or as critical navigation. This is where AR may be headed in the future. The R&D labs of General Motors has been working closely with several prominent universities which include the University of Southern California and the Carnegie Mellon University to build an augmented reality system that could assist motorists when they drive on difficult driving terrains.

Movies, TV shows and the Media

Closer to home, augmented reality could make your movies, TV watching a bit more customized. Soon you may see controls and menus to be integrated into some fairly standard hardware like the AR glasses, allowing the control of varied menus with the help of simple eye-tracking technology presently available.

What more? Foreign TV shows and films could also be given real-time subtitles without needing to assimilate the subtitled versions, giving them a scope to reach out to a wide category of audience. The market is ready for the newer interactive films and TV shows like the recent hit, Netflix’s Black Mirror: Bandersnatch where the users have to select the options to let the story go ahead.

Moving forward, producers will want to ride the tech wave extend to greater heights where audiences already find technology compelling about their favorite connected applications and experiences. Additionally, as the target market gains new dimensions, in the future, users also need to re-examine the concept of story-telling and entertainment. AR in TV, Media and Movies will re-mold the audience behavior and give them new topics to interact on with people and places in real-time, catapulted to a new level where the user can map the story or information into any location in the world. Exciting it sounds, Doesn’t it!

Interactive gaming is the next generation of addiction. The Physical games can add entire layers of complexity when embodied into the AR world ranging from older card and board games to desktop applications, roleplaying games like Dungeons and Dragons and Warhammer. So how do physical sports benefit from augmented reality? Physical games have a huge impact by AR which happens by creating virtual opponents for practicing. Physical games, when infused by AR, could enhance the enjoyment of many casual outdoor activities like hiking, or trekking.

Augmented Reality in Entertainment

Toys

Do you know, toy manufacturer Mattel, in partnership with Total Immersion has created augmented experiences for the Avatar-inspired toy line, where each Avatar action figure toy includes a little scannable card that can be accessed via a webcam. The audience can play with an on-screen, augmented reality robot or character that goes live credit to the advancements in technology.

Reading gets redefined

Can AR create wonders when it comes to reading?  Yes, is the answer! Reading a book or a magazine can be altogether a new experience redefined by augmented reality by integrated multimedia content integrated into a physical book or magazine page using augmented reality reading glasses. In a crux, there’s no limit when it comes to augmented reality apps where new innovations into augmented reality offer an entirely new idea of what entertainment can be.

PR & Marketing

For entertainment purposes, AR has been used effectively into PR and marketing initiatives for a varied number of uses, these include other media promotional campaigns, motion picture and television domains. Typically, they include printed graphics or real-life object recognition wherein the software identifies a unique symbol via webcam or a cell phone camera. The software then activates the graphic overlay, tracking fixed coordinates within the webcam image. Don’t be surprised if you find unlocking a pseudo-3D mustache or hat which appears over your head like if you are wearing it. Even in that case imagine holding out your hand in front of the camera where onscreen a small 3D character appears comes and suddenly talks with you. All these are examples where objects and experiences are mapped onto video imagery all done in real-time.

Traveling into History

Visiting ancient ruins may become a more active experience with AR. Imagine the Roman Coliseum coming to life right before your eyes, sounds impressive right? This will be a layer where AR transcends into consumerization to become more of a comprehensive storytelling experience.

Driving and Safety get New Heights

In the future, driving will be safer, courtesy to AR. The new system, called the enhanced vision system, would embed an array of cameras and sensors inside and outside vehicles to monitor a driver’s movements assisting with relevant additional information to help them work with real-time driving conditions. In the foggy or dark conditions, the system will assist drivers pointing towards road and points to upcoming road signs. This important information will be displayed on the car’s windshield, coated with phosphors on the windshield.

In a nutshell, AR can adapt to a variety of environments and with its sophisticated tracking capabilities, it has a lot of offerings to offer. Like a video game develops, an AR system must have interactive elements that compliment integration capabilities.

Summing up in a Nutshell

Many marketing departments and agencies are increasingly adopting the benefits of AR in greater proportions. While the initial experience has a wow factor, the audience will simply lose interest if the blueprint is not implemented successfully. AR in entertainment has a huge potential and marketers have slowly begun to realize the unmatched capabilities that AR can offer in the entertainment domain.

AugRay works to make the customer experience more interactive, rich and engaging so that it can add value to the service, creating brand awareness and customer loyalty. If your company is planning to incorporate Augmented Reality into their day to day or promotional and marketing activities to enhance customer experience, then contact AugRay today to get the most suitable AR solution for your brand.

The post The Changing Face of Entertainment in the Augmented Reality Era appeared first on Augray Blog.

Source: https://augray.com/blog/augmented-reality-in-entertainment/

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Hackers Demand 200 Bitcoin Ransomware After Compromising Leading Israeli Insurance Company’s Sensitive Data

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A notorious hackers’ group called The Black Shadow has compromised one of the largest insurance companies in Israel – Shirbit. The attackers have already released sensitive client documents and have demanded a ransom in bitcoin, which could rise to $4 million by the end of the week.

Israeli Insurance Company Hacked

According to a local media outlet, the first confirmation of the hack came on Monday evening. Representatives of The Black Shadow group posted an initial batch of compromised documents on a Telegram channel.

Shirbit had contacted the National Cyber Directorate and Capital Market Authority to open an investigation. Shortly after, the organizations confirmed the breach and indicated that the hackers have also leaked numerous insurance details, alongside the initial documents.

According to the report, Shirbit has many high-profile customers, including government employees. Company CEO Zvi Leibushor said that the safety of its clients is Shirbit’s top priority.

“Shirbit has invested millions of shekels in securing databases and protecting against cyber-attacks and meets all the stringent regulatory requirements in this area.” He added that the firm has invested “all resources and efforts needed for an effective safe and rapid solution to this cyber-attack, whose real goal is to try to harm the Israeli economy.”

Demand Requested In Bitcoin

After releasing a small part of the compromised documents, The Black Shadow reps have contacted the victims to request 50 bitcoins (about $960,000 with today’s prices).

However, in case Shirbit failed to pay the attackers within the first 24 hours, the demand would double to 100 bitcoins. The procedure will repeat and double to 200 bitcoins if another 24 hours pass without payment.

Furthermore, the hackers threatened the insurance company that if it fails to transfer the funds by the end of this week, they will sell all compromised data to other bidders.

It’s worth noting that numerous other Israeli companies and high-profile individuals have recently become victims of similar hacks and demands.

CryptoPotato recently reported that 20 Israeli crypto executives, all clients of the local telecommunications giant Partner, were hacked by stealing their SMS messages.

Another coverage informed that a new type of ransomware attacked called Pay2Key has been executed against several Israeli companies in the second part of 2020. The perpetrators had requested the demand in bitcoins, similarly to the Shirbit hack.

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Source: https://cryptopotato.com/hackers-demand-200-bitcoin-ransomware-after-compromising-leading-israeli-insurance-companys-sensitive-data/

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Bitcoin Price to Hit $36,000 in 2021: Kraken Crypto Sentiment Survey

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From what happened in the last couple of weeks, it appears that the crypto bull market is upon us. Bitcoin has been consistent with its volatility-induced rallies, and this is infusing confidence in investors.

So much, so that VIP clients in Kraken’s latest Crypto Sentiment Survey say that BTC will skyrocket to about $36,000 in 2021. They also feel that ETH could revisit its previous highs of $1500.

Bitcoin And ETH To Trade At Average Prices Of $15K and $549 By 2020 End

The latest Kraken Crypto Sentiment Survey covers investor sentiment for the second half of 2020. The exchange had already conducted a similar survey back in March this year. But then investors were way more optimistic about BTC and ETH price growth by December.

Now, the same respondents have retracted their bullish calls for bitcoin and ether (ETH) this year. According to the latest numbers,

The average bitcoin price target among 309 responses fell -35% surveyover-survey to $14,866, well below February’s average of $22,866. The median price target also retraced -28% from $19,424 to $14,000, and the most commonly cited price target was $15,000, down -25% from $20,000.

With respect to ether (ETH), the average price target among 289 responses was $549, off -32% from the previous survey’s average of $810. The median price target was unchanged at $500 and the most frequently cited price target was $500, up +66% from $300.

At 72 percent, traders and investors (down from 81 percent when the survey was conducted in March) comprised a majority of the survey responses. 18 percent of responses came from Institutions (broker, custodian, family office, hedge fund, lender, market maker, private equity firm, proprietary trading firm, or venture capitalist).

And the rest 4 percent – from crypto service providers (ATM, exchange, lender, payment processor) and miners. As compared to March, the researchers at Kraken anticipated a lower price growth optimism from the said respondents since the year is so close to its end.

The Outlook For 2021 Remains Super Bullish

When asked about how they see bitcoin and ether prices in the next year, respondents didn’t shy away from expressing their mega bullish calls. Survey participants called for an average bitcoin price target of $36,602 in 2021. Some put the median bitcoin price target at $25,000, but a lot of folks (approximately 61 percent) felt if not anything else, BTC will at least hit $20,000.

A small section of respondents reported hopium-induced ultra bullish calls.

Approximately, 8% of respondents provided a price target greater-than-or-equal-to $100,000, roughly 20% of respondents reported a price target greater-than-or-equal-to $50,000…

Survey participants were very optimistic about ETH’s outlook as well in the next year. This sentiment came from the discussions around Ethereum’s network upgrade and the growing popularity of the DeFi ecosystem. Respondents think ETH will trade at an average price of $1454 in 2021. Also, at the same time:

Close to 59% believe that ether will, at least, hit $800. Additionally, 22% of respondents see ether surpassing its previous all-time high of $1,595 set in early-January 2018 and just under 92% see ether, at the very least, trading higher than current price in 2021.

What becomes evident from the aforementioned numbers is that participants in a price prediction survey tend to project bullish figures for a longer-term.

Will Bitcoin(BTC) and ether (ETH) hit the above price targets in 2021? That still remains to be seen.

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Source: https://cryptopotato.com/bitcoin-price-to-hit-36000-in-2021-kraken-crypto-sentiment-survey/

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Bluzelle Launches Second Swarm of Duty Validator Program as Mainnet Looms

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Distributed database service Bluzelle has released details of its second validator program, Swarm of Duty II. The sequel to the maiden testnet, which ran in July, will provide developers, token-holders, and validators the chance to put Bluzelle through its paces and see what the network is capable of.

“Kicking the tires” of blockchain networks has become something of an event in crypto circles, as the incentives for participating in testnet events are ramped up. Whereas in the past, early supporters would interact with a project’s testnet because they were tech-minded and passionate about seeing it succeed, today’s crypto communities can participate out of enthusiasm or for more mercenary reasons.

From Bluzelle’s perspective, its team wants to spur as much engagement as possible, to stress test the network before the mainnet launch occurs. As CryptoPotato reported earlier, the project has also managed to enter Polkadot’s ecosystem.

Calling All Validators

More than 200 validators participated in Bluzelle’s first Swarm of Duty event over the summer. Bluzelle has structured its testnet events like military exercises, pitting different army factions against one another. Each of the groups participating in the event has different duties to perform, which sometimes conflict with those of other units. This is deliberate to determine how the network performs under adversarial conditions.

At the top of the pecking order are Special Forces (Tier 3), reserved for hardcore Bluzelle DevOps and developers who know the protocol inside out and are heavily invested in its success. Then comes the Armory (Tier 2), made up of validators who are experienced at running blockchain nodes and in earning fees for maintaining the network’s consensus rules. Finally, there is the Infantry (Tier 1), comprising end-users who wish to run their own node using their own hardware or cloud servers.

An Almighty Battle With Prizes at Stake

Bluzelle has devised an array of tasks for each of the groups participating in Swarm of Duty II to complete. For example, its Special Forces have been tasked with providing oracle price feeds by connecting to external data sources via API.

Oracles are crucial in enabling blockchains to execute smart contracts based on the outcome of real-world events, ranging from sports results to the weather.

Ultimately, Bluzelle is seeking feedback and suggestions of all kinds from its community on matters ranging from technical infrastructure to UX. As a result, it’s created an open category for creative ideas that will help to improve the network in every conceivable way. Swarm of Duty II is expected to be the final incentivized testnet before Bluzelle releases its mainnet. At that point, its 10,000 TPS blockchain will be rolled out to dApp developers.

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Source: https://cryptopotato.com/bluzelle-launches-second-swarm-of-duty-validator-program-as-mainnet-looms/

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