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The Changing Face of Entertainment in the Augmented Reality Era



The world is immersed into Augmented Reality (AR), a trendy technology which refers to computer displays that add virtual information to a user’s sensory perceptions. Currently, most AR research focuses on the see-through devices, which are worn on the head, overlaying graphics and text on the user’s view of their surroundings.

So, how do these AR systems work, simply put, they track the position and orientation of the user’s head to alight the overlaid material with the user’s view of the world? A process called registration helps graphics software place a three-dimensional image of a cap for example over a human head and keep it affixed when the user moves about in the room. While AR systems employ similar technologies, which are deployed into virtual-reality research, a segment where VR attempts to replace the real world in an enclosing way, augmented reality only supplements the same.

If you think that AR had a limit to what possibilities it can achieve then you are wrong. There is no real limit to what augmented reality can do to enhance the existing forms of entertainment.

Beginning from film and TV shows, Augmented Reality will allow film and TV shows to become more interactive that 3D-glasses could only dream to imitate. If you are a movie buff, then you must be interested in this. For the first time in history, augmented reality is ready to be used to bring films entirely off the screen by extending the visual story into the real world.

Travel & Tourism

What about a time where you can see what happened into pages of history? Today, the experiments with AR allow users to know about historical locations with the help of their mobile devices that come with graphical overlays. They teach users about historical locations where they can play games using AR, explore tourist destinations, or even deploy AR to teach and warn people about safety conditions or as critical navigation. This is where AR may be headed in the future. The R&D labs of General Motors has been working closely with several prominent universities which include the University of Southern California and the Carnegie Mellon University to build an augmented reality system that could assist motorists when they drive on difficult driving terrains.

Movies, TV shows and the Media

Closer to home, augmented reality could make your movies, TV watching a bit more customized. Soon you may see controls and menus to be integrated into some fairly standard hardware like the AR glasses, allowing the control of varied menus with the help of simple eye-tracking technology presently available.

What more? Foreign TV shows and films could also be given real-time subtitles without needing to assimilate the subtitled versions, giving them a scope to reach out to a wide category of audience. The market is ready for the newer interactive films and TV shows like the recent hit, Netflix’s Black Mirror: Bandersnatch where the users have to select the options to let the story go ahead.

Moving forward, producers will want to ride the tech wave extend to greater heights where audiences already find technology compelling about their favorite connected applications and experiences. Additionally, as the target market gains new dimensions, in the future, users also need to re-examine the concept of story-telling and entertainment. AR in TV, Media and Movies will re-mold the audience behavior and give them new topics to interact on with people and places in real-time, catapulted to a new level where the user can map the story or information into any location in the world. Exciting it sounds, Doesn’t it!

Interactive gaming is the next generation of addiction. The Physical games can add entire layers of complexity when embodied into the AR world ranging from older card and board games to desktop applications, roleplaying games like Dungeons and Dragons and Warhammer. So how do physical sports benefit from augmented reality? Physical games have a huge impact by AR which happens by creating virtual opponents for practicing. Physical games, when infused by AR, could enhance the enjoyment of many casual outdoor activities like hiking, or trekking.

Augmented Reality in Entertainment


Do you know, toy manufacturer Mattel, in partnership with Total Immersion has created augmented experiences for the Avatar-inspired toy line, where each Avatar action figure toy includes a little scannable card that can be accessed via a webcam. The audience can play with an on-screen, augmented reality robot or character that goes live credit to the advancements in technology.

Reading gets redefined

Can AR create wonders when it comes to reading?  Yes, is the answer! Reading a book or a magazine can be altogether a new experience redefined by augmented reality by integrated multimedia content integrated into a physical book or magazine page using augmented reality reading glasses. In a crux, there’s no limit when it comes to augmented reality apps where new innovations into augmented reality offer an entirely new idea of what entertainment can be.

PR & Marketing

For entertainment purposes, AR has been used effectively into PR and marketing initiatives for a varied number of uses, these include other media promotional campaigns, motion picture and television domains. Typically, they include printed graphics or real-life object recognition wherein the software identifies a unique symbol via webcam or a cell phone camera. The software then activates the graphic overlay, tracking fixed coordinates within the webcam image. Don’t be surprised if you find unlocking a pseudo-3D mustache or hat which appears over your head like if you are wearing it. Even in that case imagine holding out your hand in front of the camera where onscreen a small 3D character appears comes and suddenly talks with you. All these are examples where objects and experiences are mapped onto video imagery all done in real-time.

Traveling into History

Visiting ancient ruins may become a more active experience with AR. Imagine the Roman Coliseum coming to life right before your eyes, sounds impressive right? This will be a layer where AR transcends into consumerization to become more of a comprehensive storytelling experience.

Driving and Safety get New Heights

In the future, driving will be safer, courtesy to AR. The new system, called the enhanced vision system, would embed an array of cameras and sensors inside and outside vehicles to monitor a driver’s movements assisting with relevant additional information to help them work with real-time driving conditions. In the foggy or dark conditions, the system will assist drivers pointing towards road and points to upcoming road signs. This important information will be displayed on the car’s windshield, coated with phosphors on the windshield.

In a nutshell, AR can adapt to a variety of environments and with its sophisticated tracking capabilities, it has a lot of offerings to offer. Like a video game develops, an AR system must have interactive elements that compliment integration capabilities.

Summing up in a Nutshell

Many marketing departments and agencies are increasingly adopting the benefits of AR in greater proportions. While the initial experience has a wow factor, the audience will simply lose interest if the blueprint is not implemented successfully. AR in entertainment has a huge potential and marketers have slowly begun to realize the unmatched capabilities that AR can offer in the entertainment domain.

AugRay works to make the customer experience more interactive, rich and engaging so that it can add value to the service, creating brand awareness and customer loyalty. If your company is planning to incorporate Augmented Reality into their day to day or promotional and marketing activities to enhance customer experience, then contact AugRay today to get the most suitable AR solution for your brand.

The post The Changing Face of Entertainment in the Augmented Reality Era appeared first on Augray Blog.



Cardano, Ontology, Coin Price Analysis: 19 September



Cardano formed a bearish pattern on the charts as it braced for another dip in its price. The bearish pressure on the crypto-asset abated briefly, but sellers once more stepped in at a level of resistance to effect a slide for ADA. Coin, on the other hand, formed a bullish pattern. Ontology also displayed signs of bullishness.

However, since major altcoins seem to bleed whenever Bitcoin makes a move to the upside or down, another move could invalidate altcoin chart patterns.

Cardano [ADA]

Cardano, Ontology, Coin Price Analysis: 19 September

Source: ADA/USD on TradingView

Cardano appeared to form an uptrend from its recent lows as it briefly rose past its resistance at $0.097. However, sellers have prevailed since and the price was forming lower highs over the past week.

ADA formed a descending triangle pattern, as shown by the white line. This was accompanied by falling trading volume, also highlighted by the same. Such a bearish pattern signaled an imminent drop in the asset’s price.

The next level of support for ADA, beneath $0.091, lay at $0.085.

Cardano was in the news recently when IOHK announced a $250K public fund for Cardano community innovation, Project Catalyst. “Anyone can bring their idea and create a proposal,” the announcement said. “Through a public vote” winning proposals will begin a development process, it added.

Ontology [ONT]

Cardano, Ontology, Coin Price Analysis: 19 September

Source: ONT/USD on TradingView

The 20, 50, and 100 SMA (white, yellow, and pink respectively) showed that the past couple weeks have seen an uptrend. Their crossovers also indicated bullishness in the near-term.

Further, the MACD was forming a bearish crossover over the past few days. And yet, the previous week saw every price drop beneath this support being bought up as many candles near the $0.78-support level had significant tail wicks.

The outlook for ONT remained bullish, but a close beneath the support might suggest short-term bearishness. Coin [CRO]

Cardano, Ontology, Coin Price Analysis: 19 September

Source: CRO/USDT on TradingView Coin was forming a bull pennant on its 4-hour charts. The same was evidenced by the white lines which formed the pennant, while the yellow line formed the flag pole of the pattern. The height of the flagpole is generally the upside target for this pattern. Here, the target would be $0.19.

The Parabolic SAR also gave a buy signal. The dots formed by the indicator would be a good place to set a stop-loss, as the pattern would be invalidated if the price closes beneath the pennant.


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MyCoinStory is the 1st exchange to list SUN and KLAY derivatives

MyCoinStory is the first cryptocurrency exchange to launch SUN and KLAY tokens derivates SUNUSDT and KLAYUSDT future contracts are the first MCS’s “Colorful Quanto” products This comes as a part of expanding MCS’s portfolio of products Today comes the news of the world first. MyCoinStory (MCS), a global exchange specialized for trading cryptocurrency derivatives, has […]



  • MyCoinStory is the first cryptocurrency exchange to launch SUN and KLAY tokens derivates
  • SUNUSDT and KLAYUSDT future contracts are the first MCS’s “Colorful Quanto” products
  • This comes as a part of expanding MCS’s portfolio of products

Today comes the news of the world first. MyCoinStory (MCS), a global exchange specialized for trading cryptocurrency derivatives, has listed SUNUSDT and KLAYUSDT future contracts.

Both of these products are the very first of their kind in the world. They are also among MCS’s first two offerings in what they call the “Colorful Quanto” group of products.

SUN token in SUNUSDT futures is widely considered to be the most acclaimed experimental Decentralized Finances project run by the TRON Foundation. As a reminder, TRON Foundation is the company behind TRON Protocol.

KLAY token is the native currency of the Klaytn blockchain behind which is the Ground X. This company is the subsidiary of the largest South Korean mobile platform, Kakao Corporation.

MyCoinStory offers quanto futures

Quanto contracts are special derivative instruments that are not settled in either base or counter currency of the pair. Instead, they are settled as a different asset. In the case of these two products, settlements are in bitcoins.

MyCoinStory has announced that it will continue to focus on introducing new unique quanto contracts products. This they hope will preserve their position as leaders in the market.

There is a wealth of different cryptocurrencies on the market, and often they show a high frequency of fluctuations. With quanto features, MCS is striving to increase the diversity of products they offer on their trading platform.

What is MCS?

MyCoinStory or MCS is a brainchild of financial and blockchain experts. It’s a trading platform centered around bitcoin derivative products.

As their mission, MCS states the curation of a democratic trading platform for cryptocurrency derivative. One where anyone can trade with disregard for their location of level of expertise.

For this purpose, MCS has partnered with custodian BitGo, one of the leaders in the digital assets custody industry. Based on the customers’ feedback, MyCoinStory continually improves its trading platform and diversifies its products’ offer.

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Etherum Fees Double In a Week As DeFi Heats Up

The average fee for transactions on Ethereum has reached its second-highest level ever, after setting the record earlier this month.



In brief

  • The average Ethereum transaction fee rose to more than $11, more than double last week’s figure.
  • Daily average fees still haven’t dipped below $2, continuing a record-breaking streak.
  • More hash power is being added to the network.

Ethereum fees remain at historically elevated levels, as miners scramble to add capacity and profit from record-breaking network activity levels.

Average transaction fees on the Ethereum network have more than doubled since last week, rising to $11.61 on September 17 and maintaining a streak of prices above $2 that’s now lasted for more than a month, far longer than any previous stretch at those levels.

The Ethereum blockchain hash rate—the amount of computational power that supports the network—has also increased to levels unseen since 2018 as miners add capacity to their operations, signaling market activity on both the supply and demand sides that have (almost) never been higher.

Fees paid by users to send tokens or interact with smart contracts on the Ethereum network serve as a measure of network activity, with higher averages translating to more transactions on the network. The average fee of $11.61 was the second-highest daily average on record, only falling short of the record $14.58 average daily fee set a few weeks earlier on September 2, according to blockchain data provider BitInfoCharts.

The total amount of mining power helping process transactions on the Ethereum blockchain has also been on the rise. Ethereum miners use ‘rigs’ of connected computer graphics cards (GPUs) to produce blocks for the Ethereum blockchain, adding ‘hash power’ to the overall pool. In return, miners receive a small and gradually decreasing block reward of ETH, as well as mining fees paid by users to use the network. 

With fees at some of their highest levels ever, miners have been adding more and more hash power, increasing the total close to 250 terahashes per second—that’s 250 trillion tries to find the right mathematical computation to find the next blockchain block. That figure is up 30% since the start of July according to blockchain explorer Etherscan, and the hash rate has only ever been higher during a period from February to November 2018, when the hash rate peaked at more than 290 terahashes per second. 

Record activity on the Ethereum network is being driven by DeFi, a system of decentralized applications enabling non-custodial, crypto-based lending services and fees for users providing liquidity for trades on decentralized exchanges. DeFi aims to replace centralized rent-seeking financial institutions with protocols offering the same services, but in the hands of the community of supporters and users.

With average fees at some of their highest levels ever and Ethereum miners gearing up for even more network activity, it seems like ETH prices, still off from a recent September 1 peak of more than $480, could be headed skyward, too.

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